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GROW YOUR LAW FIRM IN 2018
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HOW CELEBRITY ATTORNEYS ATTRACT AFFLUENT CLIENTS
I can tell you from experience: Just one strategy could enhance the public’s opinion of you and your firm, but all seven, used together synergistically, can put you in a position where you can cherry-pick
Even if you’re not a celebrity attorney — and have zero desire to become one — you can copy their strategies to quickly create top-tier authority positioning in your metro/ practice area. If done correctly, you’ll position yourself as the go-to authority in your metro/practice area and attract affluent clients who only retain the best their money can buy. If you’d like to put these bankable strategies to use right away, I’ve assembled a new guide called “Pre-Eminence: 7 Attorney Marketing Strategies That Attract Affluent Clients.”
Have you ever wondered how attorneys like Gloria Allred, Mark Geragos, Alan Dershowitz, Marcia Clark, and Allen Grubman managed to become famous? They seem to have some mysterious X-factor making them the go-to attorneys for affluent and celebrity clients.
the best clients and cases (and refer the ones you don’t need to your friends and peers).
Well, as it turns out, the X-factor is no mystery.
I’d love to send you a copy, gratis.
It all comes down to strategy. Whether deliberately or by accident, these well-known attorneys used seven strategies to build and maintain authority positioning. And that well-crafted eminence attracts the highest-caliber clients like a 10- ton electromagnet.
Just go to the URL below, and it’s yours:
http://speakeasy.marketing/ authority
Each strategy has been documented, tested, and proven in the real world.
But here’s the bankable takeaway:
–Richard Jacobs
Almost any attorney can do this.
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WHEN LIFE GIVES YOU LEMONS . . . 4 Business Lessons From Young Entrepreneurs
the refreshing lemonade. In her second summer running the stand, Megan says, “I advertised through Facebook and word of mouth. I created my own business page. I shared it with friends, family, and the community. ArkLaTex Horse Rescue advertised my stand, and I posted advertisements to many local Facebook groups as well.” BUILD YOUR BUSINESS AROUND YOUR VALUES. Have you heard of anyone starting a million-dollar lemonade stand? There’s one person who has, and her name is Alex. She was diagnosed with cancer as a young girl, and her determined spirit motivated her to fight back. She started a lemonade stand to raise money for other kids with cancer. The message of the stand with a purpose spread, and Alex raised $2,000 in a single day. Sadly, Alex passed away when she was 8, but her legacy continues to thrive through her family, who turned Alex’s Lemonade Stand into a foundation. It’s raised over $127 million for cancer research.
when he noticed that a friend’s house got more foot traffic than his did, the future tycoon moved his lemonade stand to the prime realty. Buffett obviously benefited from this innovation; the jury is still out on his friend. GO ABOVE AND BEYOND FOR YOUR CUSTOMERS. When Ann Handley’s daughter and her friend opened up a lemonade stand, they found a way to connect with their demographic. The location of the stand was frequented by many French- speaking Canadian customers, and since the friend was born in Montreal and spoke French, the girls greeted each customer in English and French. More conversation makes more sales. ASK FOR REFERRALS. Megan, kid entrepreneur and owner of “Dr. Megan’s Mad Mango Lemonade” in Louisiana, knows a thing or two about the value of word-of-mouth marketing. Megan makes sure customers have an easy time spreading the word about
Lemonade stands are rumored to have originated with New York journalist Edward Bok, who, as a kid growing up in Brooklyn, sold ice water on hot summer days to thirsty passersby. When other water salespeople tried to move in on Bok’s profit, he got creative by adding lemon juice and eventually sugar to the mix. The result of this innovation? Sales soared. Lemonade stands continue to be a popular summer pastime for burgeoning entrepreneurs, and there are a few things we can learn from these humble business endeavors. BE ADAPTABLE. Warren Buffet has had business on the brain since birth. During his childhood,
HOW TO GUARANTEE YOUR SERVICES ETHICALLY
by how this helps you retain more clients with just a few carefully crafted words. I even tell you exactly what to say.
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Listen in or download it over here:
http://speakeasy.marketing/ guarantee
This is a quick 3 minutes and 56 seconds of solid-gold tips, and I believe you’ll be pleasantly surprised
Recently, I recorded the solution in a podcast where I detail several ways you can apply guarantees without breaking any rules. Pay close attention to the 1:12 mark where I reveal one of the most
potent ways to dramatically reduce (or even eliminate) a potential client’s resistance during their initial consultation. Again, this is all straightforward, easy to apply, and clean as a whistle.
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RAISING YOUR FEES: A CAUTIONARY TALE
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So what prevents attorneys from raising their fees? There are many reasons, but I think a significant one has a lot to do with “inner game.” Recently, I recorded a podcast with a business coach named Shameca Tankerson, where we talk about some of the mindset issues that hold attorneys back from raising their prices. Shameca’s clients call her a “money-making badass,” and she sees herself as a doubt slayer and secret weapon in their businesses. There are gems galore in this podcast — it’s well worth listening to what she has to say if you’re interested in more money, better clients, and fewer hassles.
Yet, after a few rounds of fee raises, something excellent happened:
He got everything he wanted.
“Can you give me a hand?” Asking for help is a simple request. Most people do it every day, whether they’re getting a second opinion on a paint color or asking a stranger to hold the elevator. Asking for help is important; the ability to work as a team is one of mankind’s greatest strengths. But if the act of asking for help is so essential in our lives, why do entrepreneurs have such a hard time with it? This struggle often comes from pride, the idea that if you admit you can’t do it all, then you can’t do anything. But this mindset often leads to ruin. In a survey by 99 Design, most entrepreneurs claimed the worst mistake they ever made wasn’t a poor financial decision or bad planning — it was simply not asking for help early in their careers. Having to ask for help isn’t a sign that you’re unable to achieve what you set out to do. In fact, when you ask for help in business, you may find you’re able to achieve more . This is because asking for help is a form of networking. You’re actively reaching out to experts, learning how other people solve problems, and broadening the awareness of your name and brand at the same time. If you struggle to ask others for help when you need it, start by changing your mindset. You don’t have to do it all; you’re just one person, and sometimes one person needs to delegate tasks to others to get more done. Asking for help is also easier when you know what you want to ask for. If you are overwhelmed by a big project, take a moment to write down your goals for that project, along with a list of action steps and resources needed to get there. Then think about who you can reach out to in order to tackle these steps. If you’re still uncomfortable with asking for help, make a point of helping others when you can. Being helpful changes the way you perceive receiving help and builds a positive reputation with others. When you are viewed as being helpful, other people want to help you in return. Asking for help means admitting you can’t do it all alone. But why should you have to? Doing it all alone can be pretty lonely, and asking for help means you have a team to support you wherever you go. A HELPING HAND Why Business Leaders Need to Ask for Help
He enjoyed droves of high- quality clients who complied with his directives, paid on time, and paid him every penny of what he was worth. As a result, he continued as a divorce lawyer for a few more years, had a great time, and pocketed a king’s ransom before becoming a judge. Therein lies the “caution” portion of our cautionary tale: a lot of attorneys don’t charge what they’re worth. More importantly, they don’t charge what clients are willing to pay. As a result, work eventually becomes an intolerable grind that causes many an attorney to give up, shutter the windows, and close up shop.
Here’s the link:
speakeasy.marketing/ raisingfees
“REAL SECRETS OF ATTORNEY MARKETING LAW SCHOOL DARES NOT TEACH”
2nd Edition
• Five new chapters, live chat, what’s changing for personal injury attorneys marketingwise in 2018, and more • Completely revised and updated for 2018 • Complimentary copy mailed or emailed upon request
Available on Amazon Kindle or by emailing rj@speakeasymarketinginc.com.
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HOW CELEBRITY ATTORNEYS ATTRACT AFFLUENT CLIENTS
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WHEN LIFE GIVES YOU LEMONS ...
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A HELPING HAND
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HOW TO GUARANTEE YOUR SERVICES ETHICALLY RAISING YOUR FEES: A CAUTIONARY TALE
RAISING YOUR FEES: A CAUTIONARY TALE
HOW TO GUARANTEE YOUR SERVICES ETHICALLY As you know, bar associations and legal organizations restrict attorneys from guaranteeing their results. They also prohibit the use of words like “expert” or “specialist” for their area of law. This is a major pain in the you-know-what because potentials want to know if you are able to deliver and if you are an expert or specialist in the area of law that applies to their case. Let’s talk about guarantees.
hoping to repel the tire- kickers and looky-loos.
Here’s a story I heard through the grapevine about the unintended consequences of raising your fees. For the record, it’s one attorney’s anecdote, so I wouldn’t take it as gospel. Still, I think it serves as a valuable cautionary tale. The story begins with a former divorce attorney who became a federal judge. He grew tired of dealing with divorces and didn’t like the kind of work he was doing. So, rather than turn clients away or close up shop, he decided to raise his fees,
His plan was both a dismal failure and a resounding success.
How so?
Instead of repelling potentials by the droves, more potentials came knocking than ever before. So he raised his fees again, and again, and again. No matter how he “pushed the envelope,” he kept landing new cases (even though he really didn’t want them at first).
Fortunately, there’s a way around this dilemma that’s entirely above board:
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