RAISING YOUR FEES: A CAUTIONARY TALE
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So what prevents attorneys from raising their fees? There are many reasons, but I think a significant one has a lot to do with “inner game.” Recently, I recorded a podcast with a business coach named Shameca Tankerson, where we talk about some of the mindset issues that hold attorneys back from raising their prices. Shameca’s clients call her a “money-making badass,” and she sees herself as a doubt slayer and secret weapon in their businesses. There are gems galore in this podcast — it’s well worth listening to what she has to say if you’re interested in more money, better clients, and fewer hassles.
Yet, after a few rounds of fee raises, something excellent happened:
He got everything he wanted.
“Can you give me a hand?” Asking for help is a simple request. Most people do it every day, whether they’re getting a second opinion on a paint color or asking a stranger to hold the elevator. Asking for help is important; the ability to work as a team is one of mankind’s greatest strengths. But if the act of asking for help is so essential in our lives, why do entrepreneurs have such a hard time with it? This struggle often comes from pride, the idea that if you admit you can’t do it all, then you can’t do anything. But this mindset often leads to ruin. In a survey by 99 Design, most entrepreneurs claimed the worst mistake they ever made wasn’t a poor financial decision or bad planning — it was simply not asking for help early in their careers. Having to ask for help isn’t a sign that you’re unable to achieve what you set out to do. In fact, when you ask for help in business, you may find you’re able to achieve more . This is because asking for help is a form of networking. You’re actively reaching out to experts, learning how other people solve problems, and broadening the awareness of your name and brand at the same time. If you struggle to ask others for help when you need it, start by changing your mindset. You don’t have to do it all; you’re just one person, and sometimes one person needs to delegate tasks to others to get more done. Asking for help is also easier when you know what you want to ask for. If you are overwhelmed by a big project, take a moment to write down your goals for that project, along with a list of action steps and resources needed to get there. Then think about who you can reach out to in order to tackle these steps. If you’re still uncomfortable with asking for help, make a point of helping others when you can. Being helpful changes the way you perceive receiving help and builds a positive reputation with others. When you are viewed as being helpful, other people want to help you in return. Asking for help means admitting you can’t do it all alone. But why should you have to? Doing it all alone can be pretty lonely, and asking for help means you have a team to support you wherever you go. A HELPING HAND Why Business Leaders Need to Ask for Help
He enjoyed droves of high- quality clients who complied with his directives, paid on time, and paid him every penny of what he was worth. As a result, he continued as a divorce lawyer for a few more years, had a great time, and pocketed a king’s ransom before becoming a judge. Therein lies the “caution” portion of our cautionary tale: a lot of attorneys don’t charge what they’re worth. More importantly, they don’t charge what clients are willing to pay. As a result, work eventually becomes an intolerable grind that causes many an attorney to give up, shutter the windows, and close up shop.
Here’s the link:
speakeasy.marketing/ raisingfees
“REAL SECRETS OF ATTORNEY MARKETING LAW SCHOOL DARES NOT TEACH”
2nd Edition
• Five new chapters, live chat, what’s changing for personal injury attorneys marketingwise in 2018, and more • Completely revised and updated for 2018 • Complimentary copy mailed or emailed upon request
Available on Amazon Kindle or by emailing rj@speakeasymarketinginc.com.
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