Speakeasy Marketing August 2018

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HOW CELEBRITY ATTORNEYS ATTRACT AFFLUENT CLIENTS

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WHEN LIFE GIVES YOU LEMONS ...

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A HELPING HAND

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HOW TO GUARANTEE YOUR SERVICES ETHICALLY RAISING YOUR FEES: A CAUTIONARY TALE

RAISING YOUR FEES: A CAUTIONARY TALE

HOW TO GUARANTEE YOUR SERVICES ETHICALLY As you know, bar associations and legal organizations restrict attorneys from guaranteeing their results. They also prohibit the use of words like “expert” or “specialist” for their area of law. This is a major pain in the you-know-what because potentials want to know if you are able to deliver and if you are an expert or specialist in the area of law that applies to their case. Let’s talk about guarantees.

hoping to repel the tire- kickers and looky-loos.

Here’s a story I heard through the grapevine about the unintended consequences of raising your fees. For the record, it’s one attorney’s anecdote, so I wouldn’t take it as gospel. Still, I think it serves as a valuable cautionary tale. The story begins with a former divorce attorney who became a federal judge. He grew tired of dealing with divorces and didn’t like the kind of work he was doing. So, rather than turn clients away or close up shop, he decided to raise his fees,

His plan was both a dismal failure and a resounding success.

How so?

Instead of repelling potentials by the droves, more potentials came knocking than ever before. So he raised his fees again, and again, and again. No matter how he “pushed the envelope,” he kept landing new cases (even though he really didn’t want them at first).

Fortunately, there’s a way around this dilemma that’s entirely above board:

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