COASTE Multi-Media: the best way to reach your prospects and convert sales in Southwest Florida — among residents, visitors and hope-to-live-here-somedays, too.
Southwest Florida’s All New Destination Lifestyle Guide
WHAT’S WRONG WITH MOST SWFL GUIDES?
Most guides are travel related only. “Must do” guides. “Accommodations” guides. “Restaurant” guides. But there’s a lot more to do in Southwest Florida than hit the beach, dine at a restaurant and sleep in a bed. And there are a lot more people than just tourists populating Southwest Florida, the fastest- growing region of the United States. COASTE is an all-new concept in strategically presenting valuable, easily accessible and action-oriented content — the new, exciting marketing concept of “storytelling” — to literally 1 million (and more) of visitors, part- time snowbirds, wanna-be residents and full- time residents of Lee County. WHAT’S NEW AND BETTER ABOUT COASTE?
We will launch our NEW digital Destination Lifestyle Website in November and our NEW Print Destination Lifestyle Guide in January.
PROMOTE YOUR UNIQUE STORY TO MORE THAN 1 MILLION RESIDENTS AND VISITORS THIS YEAR!
Southwest Florida’s All New Destination Lifestyle Guide
It’s not advertising anymore. Today, it’s about content. It’s about storytelling. It’s about brand experience.
PROMOTE YOUR MESSAGE TO 750,000 LEE COUNTY RESIDENTS AND MORE THAN 2 MILLION RESIDENTS AND VISITORS THIS YEAR! It’s about communicating what makes you you. What makes you better.
Southwest Florida’s All New Destination Lifestyle Guide
1 MILLION PLUS REACH COASTE is the new and best multi-media resource for you to reach, influence, tell your story to and then sell to more than 1 million people who in the next 12 months will live in, work in, play in, want to live in or vacation in Lee County.
COASTE DEMO REACH: HIGH INCOME FAMS
COASTE GEO REACH: 1 MILLION PLUS
★ Fort Myers ★ Fort Myers Beach ★ Sanibel ★ Captiva ★ Cape Coral ★ Boca Grande ★ Estero ★ Bonita Springs ★ Fort Lauderdale & Miami ★ Palm Beach & Broward Counties ★ Sarasota, Tampa, St. Petersburg ★ Greater Orlando
★ $125,000 Plus Minimum Household Gross Income — ALL MARKETS ★ $500,000 Minimum Household Net Worth — ALL MARKETS ★ 60% Female Readership, Ages 25-65 Years Old ★ Lee County: 40% Distribution (400,000 Annually Or More) ★ Key SW FL Drive Markets: 60% Distribution (600,000 Annually Or More)
Southwest Florida’s All New Destination Lifestyle Guide
PROMOTE YOUR MESSAGE TO 750,000 LEE COUNTY RESIDENTS AND MORE THAN 2 MILLION RESIDENTS AND VISITORS THIS YEAR! This is the COASTE business model. Rather than paid advertising, COASTE enables you as our preferred partners to communicate your messages in a variety of positive ways — creating the messages you desire, through the media vehicles you desire, at any length of contract you desire. You can create these and provide to us, or our team of publishing experts can craft what you need if you should desire. (at nominal added cost). Let Us Tell Your Unique Story — Again and Again — To More Than 1 Million Southwest Florida Lovers What makes COASTE different is what makes COASTE better: Your story, told as editorial feature, not a typical, old fashioned ad. don’t sell, tell your story. . Study after study show that today’s consumers desire to learn about your brand via stories, videos, endorsements, experiences and testimonials — not traditional paid ads. Written and strategically placed content, images, first person (you) storytelling and consumer reviews — with appropriate search engine optimization and marketing — are today’s brand influencers.
Southwest Florida’s All New Destination Lifestyle Guide
Studies today show that professionally presented editorial — in other words, content marketing and brand storytelling as you see (left) — is more readily received and believed than traditional paid advertising.
PROMOTE YOUR MESSAGE TO 750,000 LEE COUNTY RESIDENTS AND MORE THAN 2 MILLION RESIDENTS AND VISITORS THIS YEAR! ★ Eblast Marketing: — in various forms from listings to full takeovers of our list ★ Plus, come December 15 just in time for the holidays, the launch of our all-new DIGITAL and PRINT COASTE Destination Lifestyle Guide — which is exposed to all web visitors, can feature your company in 1, 2 and 4 page stories, can be linked to in our efforts and yours, and can be billed monthly (with 50% down payment) while producing for you across 12 months These printed guides will be distributed at every Chamber of Commerce in Lee County, as well as Lee County Visitor and Convention Bureau, and provided to every advertiser if you desire to use for your purposes. ★ Online Content Marketing: Category Company Listings ★ Online Content Marketing : News Stories About You ★ Online Content Marketing: Feature Stories About You ★ These online options will 1) always feature your name, URL and log; 2) can be linked and used in your promotions and 3) can remain online as long as you desire to fund their exposure ★ Social Media Marketing: with various categories of posts, options of images, and links to your website ★ Videos of Your Company: storytelling at its best, at various lengths, that can be placed on our website, in our social efforts for you, and on your website and social, because you own it; these videos are profiles in nature, directed and produced by highly acclaimed and award winning video production companies, in partnership with COASTE Rather than a magazine or a directory full of ads, COASTE is advertising free. Rather than ads, you can present your many effective messages as persuasive editorial content these many effective ways:
Southwest Florida’s All New Destination Lifestyle Guide
The many ways you can reach 1 million residents and visitors — and many more.
MEDIA VEHICLE DESCRIPTION
RATE
ANNUAL
Business Category Listing 200 Supplied Words 3 Images | Name, Address, Web, Phone Category & Home Page | Google Mapping Business Category Listing 150 Supplied Words 2 Images | Name, Address, Web, Phone Category & Home Page Google Mapping Business Category Listing 100 Supplied Words 1 Image | Name, Address, Web, Phone Category & Home Page | Google Mapping News Feature in “Happenings” (Events) or ”Buzzworthy” (News, Announcements, Promos) 200 Supplied Words in Business Category & Home Page | 2 Images | Name, Address, Web, Phone Front Page Web Feature Story (Maximum 10 in Loop Rotation) & Business Category | 400 Supplied Words 4 Images | Name, Address, Web, Phone Weekly Social Media Post to COASTE Facebook 75 Words Max | Up to 6 Images | Web URL | Reports
$150 Per Month Min 3 Months
$125 Per Month Monthly AutoPay Option $115 Per Month Monthly AutoPay Option $110 Per Month Monthly Autopay Option
Web: Online Business Directory Listing Tier 1
$135 Per Month Min 3 Months
Web: Online Business Directory Listing Tier 2
$120 Per Month Min 3 Months
Web: Online Business Directory Listing Tier 3
$250 Per Min 1 Month
$225 Per Month
Web: Online Business (Any Topic) News Story
$450 Per Min 2 Months
$400 Per Month
Web: Online Business Company Feature Story
($40 Per) * Add $10 Per Twitter, Insta ($45 Per) * Add $10 Per Twitter, Insta $50 Per *Add $10 Per Twitter, Insta
$160 Per Month Monthly AutoPay Option $90 Per Month Monthly AutoPay Option
Social Media: Social Media Champ
2x Per Month Social Media Post to COASTE Facebook 50 Words Max | Up to 3 Images | Web URL | Reports
Social Media: Social Media Warrior
1x Social Media Post to COASTE Facebook 50 Words Max | 1 Image | Web URL
Per Purchase
Social Media: Social Media Soldier
Southwest Florida’s All New Destination Lifestyle Guide
The many ways you can reach 1 million residents and visitors — and many more.
MEDIA VEHICLE DESCRIPTION
RATE
ANNUAL
30 Second Professionally Produced Video For Use on COASTE Web and/or Social, Yours to Keep 1.5 Hours Production Includes Edit & Music 60 Second Professionally Produced Video For Use on COASTE Web and/or Social, Yours to Keep 2.5 Hours Production Includes Edit & Music 90 Second Professionally Produced Video For Use on COASTE Web and/or Social, Yours to Keep 3 Hours Production Includes Edit & Music 120 Second Professionally Produced Video For Use on COASTE Web and/or Social, Yours to Keep 3.5 Hours Production Includes Edit & Music Total of 10 Only Featured Partners in External COASTE Branded E-Mail to 75,000 High Income Targets (See Audience) Includes 25 Words, 1 Image, URL, Report Exclusive Takeover of External E-Mail to 75,000 High Income Targets (See Audience) | Includes Up to 100 Words, 3 Images or 1 GIF, URL Report Total of 10 Only Featured Partners in Internal COASTE Branded E-Mail to Combined 40,000 High Income Targets (See Audience) Includes 25 Words, 1 Image, URL, Report Exclusive Takeover of Internal E-Mail to 10,000 High Income Targets (See Audience) | Includes Up to 100 Words, 3 Images or 1 GIF, URL Report High Impact, 4-Page Company Feature Includes Up to 500 Supplied Words, Up to 6 Images, High Impact, 2-Page Company Feature Includes Up to 375 Supplied Words, Up to 4 Images, Address, Phone, URL 10,o00 Print Copies (You Receive 35) Online Digital Option High Impact, 1-Page Company Feature Includes Up to 250 Supplied Words, Up to 2 Images, Address, Phone, URL 10,o00 Print Copies (You Receive 20) Online Digital Option * Add $350 (4 Page), $300 (2 Page) or $250 (1 Page) 1x Charge if Copy Created by COASTE, Includes 1 Set of Revisions Company Logo, Address, Phone, URL 10,o00 Print Copies (You Receive 50) Online Digital Option
$1,500 $50 Month Web $30 Month Soc $1,800 $50 Month Web $30 Month Soc $2,200 $50 Month Web $30 Month Soc $2,500 $50 Month Web $30 Month Soc $400 Per Month Min 3 Months
Video: 30 Second Interview Profile
Video: 60 Second Interview Profile
Video: 90 Second Interview Profile
Video: 120 Second Interview Profile
$375 Per Month Monthly AutoPay Option
E-Mail Marketing: Featured Listing, External 75,000
$1,500
E-Mail Marketing Takeover Listing: External 75,000 E-Mail Marketing Featured Listing: Internal 40,000 E-Mail Marketing Takeover Listing: Internal 10,000 2020 Destination Lifestyle Guide Directory: 4 Page Company Feature 2020 Destination Lifestyle Guide Directory: 2 Page Company Feature 2020 Destination Lifestyle Guide Directory: 1 Page Company Feature
$50 Per Week $200 Per Month Min 3 Months
$180 Per Month Monthly AutoPay Option
$500
$2,500 Print $1,000 Digital
Monthly AutoPay Option
$3,000 Combo
$1,500 Print $750 Digital
Monthly AutoPay Option
$2,000 Combo
$1,000 Print $500 Digital
Monthly AutoPay Option
$1,250 Combo
Lifestyle Guide Note
Southwest Florida’s All New Destination Lifestyle Guide
COASTE: Let’s Tell Your Story and Build Your Sales COASTE Lifestyle Destination Guide is produced by a nationally-recognized travel and tourism marketing team of creative writers, art directors, photographers, videographers and sales leaders — with more than 50 years combined experience, expertise and excellence in hospitality marketing, along with more than 500 industry awards and editorial praise for quality. Your business can benefit greatly with COASTE in industries including (but not limited to):
Resorts
Outdoor Recreation
Real Estate
Hotels
Golf Courses
Performing Arts
Small Inns and Cottages
Spas, Wellness & Lifestyle
Financial Services
Vacation Rentals
Entertainment
Education
Dining
Beverages and Brews
Legal Services
Shopping
Wedding Service Providers
Insurance Services
Home & Garden Services
Automobiles
Airlines
WE CAN HELP YOU SUCCEED, PROSPER AND GROW! Contact Editorial Director John Sprecher at 239.738.6299 or JohnS@Make-Noise.com Sales Associate & Content Editor Gina Kiger at 856.628.1762 or GinaK@Make-Noise.com Sales Associate & Content Editor Eric Sprecher at 414.349.9142 or EricS@Make-Noise.com
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