Discover Tillsonburg presentation for Stubbe's Brandsource
Discover Tillsonburg Stubbe’s Brand Source
April 10, 2019
Program History In the past, builder marketing efforts tended to focus on the quality of the home Discover Tillsonburg was created to augment builder marketing by telling Tillsonburg’s story Quality of life Major amenities Small town living Answers “I can have a nice home anywhere. Why would I choose Tillsonburg?"
Program History Launched in 2012 to promote residential attraction Collaborative partnership between Town and stakeholders where we pool resources (50:50) Past stakeholders have included builders and realtors; in 2019, adding other home-related businesses and community partners
Attraction Continuum
Program Vision Successful collaboration to promote Tillsonburg Create awareness of Tillsonburg and the lifestyle that is offered to our residents Attract new visitors, new residents, new investment
and ultimately, increase new home sales Drive traffic to DiscoverTillsonburg.ca
2019 Proposed Activities Events Home and Garden Shows in target market(s) Leverage Turtlefest to promote Discover Tillsonburg Host a Tillsonburg New Home Tour Refresh the tool kit Launch new Discover Tillsonburg website Two more issues of Discover Tillsonburg Magazine + Visitor Guide Advertising Adwords Digital Marketing
Toronto Fall Home Show October 4 - 6 , 2019
27,000 visitors 400+ exhibitors 250,000 square feet
Tillsonburg Fall Home Tour Self guided tour that will start at the Station Arts Centre October 26, 2019 (tentative date) Visitors are warm leads with data collection Every model home will be on the tour Prizes available for visitors that tour all of the model homes
Tillsonburg Fall Home Tour
DiscoverTillsonburg.ca Site has been updated and given a fresh new look Significant SEO and search improvements (Feb 2019) Google Adwords to drive clicks Opportunity for ads on lifestyle pages
Previous site data
DT Website Statistics
1,000 - 3,200 visits a month 65,000 users in last three years Approximately 8 pages per session Ages (in last three years)
25-34 24.29% 35-44 21.99% 45-54 18.47% 55-64 15.36%
DT Magazine Free, high-quality, full-colour magazine that focuses on life in Tillsonburg and the surrounding area. 2 issues a year + Visitor’s Guide (events) 7,500 copies, including distribution to stores, tourist attractions, model homes Available online at www.tillsonburg.ca and www.discovertillsonburg.ca
Turtlefest Sponsorship
Tillsonburg’s biggest summer event 3 day festival held in Father’s Day weekend (Jun 14- 16) Welcomes thousands of visitors to town on that weekend, including Downtown Block Party and families with kids on Saturday Discover Tillsonburg presence includes booth where we can hand out promotional items and option to sponsor specific entertainment
How can Stubbe’s be involved?
Community Champion ($1000) Linked logo on DiscoverTillsonburg.ca 2 additional sidebar ads on DiscoverTillsonburg.ca Full page ad in spring edition of Discover Tillsonburg Magazine (interior page) Fall Home Tour participation including event advertising 10% discount on any other Discover Tillsonburg advertising opportunities.
Community Collaborator ($250) Linked logo on DiscoverTillsonburg.ca website 10% off any advertising in Discover Tillsonburg Magazine 10% off any web ads on www.DiscoverTillsonburg.ca Opportunity to include promotional material in Fall Home Tour participant bags
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