Sandusky Packaging (CONT’D FROM PAGE 22)
to major brand owners.” GMI certification is unique in that uses quality and print measurements self-selected by the printer. To that end, Johnson and Norman credit the KBA Rapida 106 because the press tracks print and color mea- surements on which Sandusky Packaging has chosen to be tested.
Sustainability + Quality + Technology = Sales Johnson and his team credit these successive invest- ments in new technology with bolstering key quality goals and jumpstarting marketing initiatives. Sandusky Packag- ing maintains several certifications essential for the com- mercial print and packaging industry. First up is ISO 9001, a baseline certification for manufacturers just to be in the game. This was followed by the SFI – the Sustainable For- estry Initiative. Lindsay Lewis, Director of Inside Sales, has seen greater emphasis in recent years on sustainability is- sues among current and new customers, making SFI indis- pensable. “I feel like it’s growing,” she said of the interest from buyers. “We get more and more questions on that – about the board material that we use.” She adds a gener- ational twist, saying, “I think the younger age has pushed more ‘recyclable’ and ‘going green,’ so it’s kind of trickled down and we see it more and more.” Sandusky Packaging also holds a G7 Master Printer Certification, which validates a printer’s ability to deliver consistent, predictable and accurate color across print processes, and GMI, Graphic Measures International, considered a gold standard among packaging printers and their customers. According to the GMI website, the body “certifies, monitors and measures the performance of designated packaging suppliers—a process that holds them accountable to print and color standards important
To Lewis, these are important selling points for grow- ing SPC’s business. “A lot of our growth comes from ex- isting customers or word of mouth,” she said. The added capital investments and accompanying quality levels im- proved the company, she feels. “They pushed us,” she said. “When the customer is supplying artwork, if you want the business, you have to adjust, and we had to adjust and improve.” Randy Johnson, President, stands beside Sandusky Packag- ing’s Koenig & Bauer Rapida 106 seven-color press.
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