The ‘Why’ Behind Our ‘What’
At Scott Counsel PC, we help our clients with things like estate planning, business succession, and life resource planning, but you can get that from our website. At our law firm, what we do is not the only thing that matters. Why we do what we do matters just as much, if not more. I think this was something I always knew, but one book I’m always eager to recommend really laid this idea out better than I could ever express it. “Start With Why” by Simon Sinek outlines the importance of having a “why” behind your “what” in a way that anybody can understand, and that makes it easy to incorporate into your business. Many successful companies have relied on the framework that Sinek articulates, like Apple, Southwest Airlines, and Harley Davidson. Every one of these companies has garnered something that every business of any shape and size strives for: a loyal customer base that they’ve connected with on a personal level and will stick with through thick and thin. According to Sinek, every business needs to have an answer for three different questions. He depicts their increasing levels of importance in a series of concentric circles that he calls “the Golden Circle.”The outermost circle contains the question of “what” your business does, the middle circle asks “how” your business does what it does, and the central circle asks “why” your business does what it does. If the Golden Circle were a dartboard, the question of why would sit right where the bullseye would be. Sinek’s Golden Circle advocates for an inside-out approach to connecting with customers and clients. The Golden Circle inverts the order of operations that many business leaders utilize. They start with what they have to offer,
whether that be superior service, lower prices, or great products, instead of giving their customers or clients a purpose they can relate to. Once a business determines its purpose, they can figure out how to act on that purpose and develop values. Only after these first two steps should a business present the products or services that they offer. If a business follows this method, its “why,”“how,” and “what” all need to act in harmony. If a business’s products and values don’t match its purpose, customers will see them as inauthentic. In a world that puts increasing value on authenticity, harmony between these three questions is all the more important. You might argue that this is no more than a business strategy, that it’s just a way for business to feign a sense of heart in order to build their customer base. But it’s not. Scott Counsel isn’t some major corporation trying
to pad their bottom line. Our purpose is to make sure everyone is cared for at the end of their lives so they can have peace of mind. Whenever I have clients struggling to plan for a relative dealing with dementia or Alzheimer’s disease, I can’t help but be reminded of my grandmother’s struggle with Alzheimer’s years ago. I can definitely relate to the feelings of sadness, stress, and frustration my clients feel. I’ve been there before. At Scott Counsel, we care about our clients as if they were our own family, and we can empathize with what they’re going through. That’s why we can offer top tier advice on your end-of-life plan and help you rest easy.
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HONORING THE CANINES OF 9/11 The 4-Legged Heroes of Ground Zero
In the immediate aftermath of 9/11, thousands of New Yorkers took to the streets to clear rubble, offer supplies, and search for survivors. It was a powerful act of resilience in a deeply trying time, and while most of the individuals helping with the disaster stood on two feet, more than 300 canines also answered the call to service.
Some dogs that found deceased victims refused to eat or interact with other animals. Search and rescue dogs became increasingly stressed and depressed the longer they searched without any results, mirroring their handlers. It wasn’t uncommon for handlers to stage mock “findings” of survivors to keep the dogs’ spirits up.
Dogs of all breeds and backgrounds, including search and rescue dogs, police dogs, service dogs, and therapy dogs, were brought in to help find and care for survivors in the wake of the destruction. They worked tirelessly alongside rescue crews as they searched through the debris. Search and rescue dogs and their handlers worked 12–16-hour days, searching for survivors and victims. They worked through dangerous conditions: Many dogs burned their paws as they dug through hot rubble, and both handlers and canines inhaled toxic dust. The task was both physically and mentally exhausting for the dogs during their shifts.
Fortunately, the sacrifices these dogs and their handlers made did not go unnoticed. Many dog owners were inspired to earn their search and rescue certifications after the events of 9/11, promising to aid in future disasters and hopefully lessen the impact of such catastrophes. After 9/11, various researchers conducted many studies examining the effect this kind of work has on animals, both physically and mentally. Many of these studies wouldn’t be possible without the AKC Canine Health Foundation, so if you’re looking to give back this September, visit them at their website to see how you can help: AKCCHF.org.
What Happened in Reed Springs? HOW A SMALL TOWNWENT BANKRUPT OVER A POTHOLE
In 2002, the quaint town of Reed Springs, Missouri, declared bankruptcy. The hard decision came after the town was forced to pay $100,000 to Sally Stewart, a woman who sued Reed Springs after she tripped over a pothole during a shopping trip. News of a greedy woman ruining a small village to make a quick buck sparked outrage across the country. But Stewart wasn’t the real villain of this story. A little digging into this case reveals a much deeper conspiracy. Stewart had been visiting Reed Springs in 1998 when she tripped on a pothole hidden beneath some overgrown grass on the sidewalk. But this was no small stumble. Stewart tore two ligaments in her ankle and
had to undergo surgery. To help pay for the medical bills, Stewart, who’d never sued anyone before, initially filed a personal injury lawsuit against the owners of the store in front of the pothole. However, the Missouri Court of Appeals determined the city of Reed Springs was liable for Stewart’s injuries. The court ordered Reed Springs to pay Stewart $100,000, over half the city’s annual budget. Despite the high price tag, in normal circumstances, this verdict wouldn’t have forced Reed Springs to declare bankruptcy because the town’s insurance would have covered the bill. Unfortunately, at the time of Stewart’s accident, the mayor of Reed Springs was a corrupt man named Joe Dan Dwyer. Dwyer left office while being investigated for insurance fraud, child pornography, statutory rape, witness bribery, and perjury, and he was later sentenced to seven years in federal prison. Among his many indiscretions, Dwyer also let the town’s insurance policy lapse. Reed Springs didn’t have insurance when Sally Stewart got hurt, which is why they had to write a check out of their own budget and ultimately declare bankruptcy. In this case, what started as a simple pothole accident quickly unveiled the lasting damage of an unscrupulous politician. Perhaps this case serves as reminder about why it’s important to vote in local elections.
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TAKE A BREAK
Have you ever wanted to experience the colors of a Boston fall while enjoying the peace and tranquility of the great outdoors? Autumn leaves are a universally appreciated sign of the changing seasons, and there’s no better place to see those vibrant yellows, oranges, and reds on display than in one of America’s national parks. So, if you’ve got some free time this autumn, here are some parks worth seeing. THE BEST NATIONAL PARKS TO VISIT THIS FALL While the maple, birch, and poplar trees of Acadia begin to change color in September, mid-October is the best time to witness autumn in full swing. The park is crisscrossed with unpaved trails that date back to a time of horse-drawn carriages, preserving an idyllic setting. If you want to see the colors in full effect, take a drive to the top of Cadillac Mountain, the highest point along the North Atlantic seaboard, and watch the sun crest over the vibrant leaves. To fully experience fall in the Northeastern U.S., Acadia National Park is a must-see. Acadia National Park, Maine
CACIO E PEPE
Inspired by Bon Appétit
Great Smoky Mountains National Park, Tennessee and North Carolina
6 oz pasta, ideally spaghetti or bucatini 3 tbsp unsalted butter, cubed and divided 1 tsp freshly ground black pepper
3/4 cup finely grated Parmesan cheese, ideally Parmigiano- Reggiano 1/3 cup finely grated pecorino cheese Kosher salt, for pasta water and to taste
Further south, the autumn colors of the Smoky Mountains are no less breathtaking than those in the Northeast. This park offers many scenic lookout points accessible by car, so don’t worry about hoofing it into the forest if that’s not your thing. Park wherever you like and watch the warm colors of ancient maples, oaks, and cedars change before your eyes.
Grand Teton National Park, Wyoming
1. In a large pot, bring 3 quarts of salted water to a boil. Add pasta and cook, stopping 2 minutes short of desired doneness. Drain pasta, reserving 1/2 cup of pasta water. 2. In a large pan over medium heat, melt 2 tbsp butter. Add pepper and cook until toasted and aromatic, about 1 minute. Add reserved pasta water and bring to a simmer. 3. Transfer pasta and remaining butter to pan and reduce heat to low. Add Parmesan cheese and cook until melted, tossing pasta throughout. Remove pan from heat and add pecorino, continuing to toss until cheese is melted and sauce coats pasta. 4. Transfer to bowls and serve.
While the West might typically be associated with evergreen pines, the deciduous trees of the relatively small Grand Teton National Park pack a colorful punch starting around the third week of September. It’s also breeding season for elk in the area, and their high, eerie whistles can be heard in the evenings. Popular destinations in the park include the Christian Pond Loop and String Lake. Just because the weather is cooling down doesn’t mean you have to abandon your favorite national parks until next summer. The natural beauty of America can be experienced at any time of the year, so start planning your next autumn outdoor excursion!
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PRST STD US POSTAGE PAID BOISE, ID PERMIT 411
856-281-3131 www.ScottCounsel.com 1230 Brace Rd. Cherry Hill, NJ 08034 INSIDE THIS ISSUE
The ‘Why’ Matters!
Honoring the Canines of 9/11 A Surprising Reason for Bankruptcy
Cacio e Pepe The Vibrant Colors of America’s National Parks
Why Are so Many People Deciding Not to Retire?
FINDING FULFILLMENT IN YOUR GOLDEN YEARS Why More Adults Over 55 Continue toWork
According to the Bureau of Labor Statistics, upward of 40% of people aged 55 and older are continuing to work past the normal retirement age. There are a number of reasons why people are choosing to stay employed, with one of the biggest being a lack of retirement funds, but some are also using work to keep their minds and skills sharp. In fact, most of the jobs that the 55-plus crowd goes after keep them engaged with the community and help them lead more active lives.
ones. This balance is exactly what many older workers are looking for, especially those who are “part-time retired.”
More importantly, however, most older workers find these jobs fulfilling. They allow older folks to interact with the community and stay active, both of which, research suggests, are essential to healthy living as people age. For many, working past retirement, or not leaving the workforce entirely, can be a win-win-win: It’s a win for your bank account, a win for your health, and a win for the community.
The BLS categorized the jobs many older workers are currently pursuing:
Real estate appraisers/assessors
• Property/real estate/community association managers • Technical writers • Tax preparers • Construction/building inspectors • Crossing guards • Clergy These seven jobs are projected to grow between 8–14% over the next six years according to BLS data. They often pay well and don’t always require a full-time commitment. Many even offer flexible schedules, which can help older workers spend more time with peers or loved
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