to really pour it on. As they say, make hay when the sun shines.
Here is how EASY it is.
3 STEPS TO FILLING YOUR Q4 SCHEDULE
You know the saying “as easy as 1-2-3”? Well, that is exactly what this Gem is! There are three steps, and each piece is so simple that you will be asking yourself why you HAVE NOT done this before. Don’t miss each crucial step in this GoldRush campaign. 1. The GoldRush Flyer: Like every module in our DONE-FOR-YOU system, the “Use ‘Em or Lose ‘Em” program comes with ready-to-use “done-for-you!” tools that only require 60 seconds of customization. This flyer is no different. Simply add your practice’s contact information and location to the flyer, and it’s ready for you to print! And then … a. Print and mail a flyer to every active patient on your list (patients who have been to your practice within the last 18–24 months). Only send one flyer to each household. Pro Tip: Handwrite the mailing and return addresses on the envelopes. When people receive mail and see a printed address rather than a personal handwritten one, it usually gets tossed in the trash. The handwriting ensures patients experience a personal connection and actually read what you have to say! If you do not think your team has time to do this, ask each person on your team to address and stuff 10, 15, or 20 envelopes per day for two weeks. By the end of the two weeks, you could have hundreds of envelopes ready to be stuffed!
By Chuck Nemitz, Certified GG12 Coach
It’s safe to say that 2020 was not the year anyone expected … or was prepared for. Remember where you were at this time last year? If you happened to read this newsletter, you may have learned about one of our most popular and most frequently deployed strategies here on Planet Gems. It’s a surefire way to help your patients maximize insurance, all while giving your practice ONE FINAL PUSH to round out the fourth quarter as your best quarter yet. The Use ‘Em or Lose ‘Em Family GoldRush Patient Motivator Module encourages your patients to use the insurance benefit they’ve been working for all year before those benefits disappear on Dec. 31. It’s a mad (and calculated) dash to close out the year, getting more of your existing patients back in the door, more referrals to walk into your practice, more new patients in the chair, and ultimately, more money in your pocket.
‘Em or Lose ‘Em Gems Family GoldRush Patient Motivator Module one of the MOST IMPORTANT Gems of 2020! Your patients need to use up their benefits before the end of the year, and you need a kick-start to propel you into 2021. Many patients will be blindsided in January when they discover they lost dental benefits as the clock struck midnight, Dec. 31, 2020. WARNING THEM TODAY will benefit you both tomorrow! As for your practice, this Gem could be THE KEY to a strong final quarter in 2020. Perhaps you lost revenue in 2020. If you did well this year, HUGE KUDOS … and even more reason to POUR IT ON RIGHT NOW! Unless you’ve already reached out about “Use 'Em or Lose 'Em!” end-of-year dental benefits, then you likely have hundreds of patients who do not even know their dental benefits are about to expire. Now is the time
What could go wrong?
Perhaps if we had a crystal ball, we would have been able to sound the
“Your patients need to use up their benefits before the end of the year, and you need a kick-start to propel you into 2021.”
alarm! We would have warned you that an unprecedented virus would cause COVID-19, require massive dental practice shutdowns, and dominate the headlines of 2020. This pandemic has changed our practices, livelihoods, and even our personal lives, but if it has done anything you can capitalize on, it has made the Use
OR … if you’re fortunate enough to be crazy busy right now but don’t want to miss the opportunity to grow your revenue even further … hire a high school student to do this for you.
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