GEMS FAMILY VIRTUAL FALL RETREAT & MASTERMIND SESSIONS MARCH 4-6, 2021 • 11:00 AM - 4:00 PM EDT “LAYING THE FOUNDATION FOR MINIMUM OVERHEAD AND MAXIMUM PROFITS” 5 Secrets to Keep Your Overhead Low and Profit High James Anderson, DMD has built 9 dental practices in the last decade. He is CEO and Founder of eAssist Dental Solutions, the nation’s largest dental billing provider for independent dentists and group practices. eAssist was recognized by Inc 500 (2016-2017) as one of American’s Fastest-Growing Private Companies. Dr. Anderson is a Harvard Business School alumnus. COLLECT 100% OF WHAT YOU’RE RIGHTFULLY OWED & DON’T BE AFRAID TO NEGOTIATE EVERYTHING!
The best way to increase the profitability of your practice is to ensure that you’re not giving away your profits! This seemingly simple concept is a common shortfall for dentists and their teams. We’ll show you where you could be losing money, and how to plug those holes.
Dr. James Anderson
4 Our best tips for maximizing your insurance collection rate—from clean claims and clinical notes, to appealing and overturning denied claims. You deserve to get paid what you’re owed from insurance companies. We’ll show you how. 4 Patient portion, billing, statements, collections... it can be a fine line to walk. What’s the best way to collect what you’re owed from patients? When should you collect payment? How often do you follow up on patient balances? When should you give up and write it off? We’ll cover what we’ve seen work best and will reveal how our Chief Strategy Officer, Dr. Warren Willis keeps his margins high, his overhead low (under 40%), and his profits high in all of his dental practices. We’re sharing his secrets to starting 12 successful, highly profitable dental practices. 4 Real case studies from real dental practices that average 35-38% overhead each month—and how to duplicate their processes in your own practice 4 Understanding accounting and business terms like net profit margin, EBITDA, opportunity cost, BATNA, anchoring, and operational bottlenecks—and why each of these matters to the success of your practice 4 How to calculate your hourly overhead rate & net profit margins (and real-world application of these important calculations) 4 Meet THE BIG 5: 5 key principles every dentist needs to know to keep overhead low and profits high 4 Discover how to map out your negotiating space, what “BATNA” is, why anchoring is key for successful business negotiations, and more... 4 12 items you can negotiate lower rates for in your dental practice—and how to negotiate with integrity and confidence HOW TO ADD $200,000 A YEAR BY GETTING INSIDE YOUR PATIENTS’ MINDS AND RESOLVING VIRTUALLY EVERY CONCERN, OBJECTION, AND DELAY TACTIC YOUR PATIENTS WILL USE...EVEN THE ONES THEY WON’T TELL YOU.” 4 Discover the secret to using questions to stir emotions and drive sales 4 Why using logic is the enemy to getting a “yes” 4 The antidote to the most popular decision avoidance techniques your patients use 4 The “Magic 8” emotions you need to target in your sales approach 4 The 3 most powerful ways to physically introduce emotion 4 Why you need to choreograph your sale from beginning to end (and how to rehearse it for maximum effectiveness) 4 The 7 hidden techniques amplify your patients’ emotions 4 The 4 question categories you need to know and the 2 you need to perfect to get higher
TOM RICH, MBA Senior Practice Analyst
case acceptance and patients begging you to treat them 4 The persuasion technique so powerful it should be illegal 4 How effective listening is the “fast-lane” for influencing your patients to take action
Planet Gems Senior Practice Analyst, Mr. Tom Rich has written over 2000 direct response ads, managed large and small call center operations, and has recruited and trained hundreds of sales professionals. Tom has helped companies (from Fortune 50 companies to smaller operations) maximize their sales and marketing strategies. Tom earned his MBA, in Marketing and Consulting, from the Thunderbird School of Global Management and holds a BA in Marketing and Mandarin Chinese from the University of Utah.
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