THE NOURISH LETTER www.OctoberKitchen.com | 860-533-0588 | 309 Green Rd., Manchester, CT 06042 This is our way of saying that you are important to us and we truly value your business. Please feel free to pass this newsletter on to your friends and neighbors. ENJOY! How Companies Participate in the Season of Giving A s a local small business, October Kitchen regularly receives requests for donations to local fundraisers, charity GIVE BACK
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to recognize businesses that give back. If you think giving back doesn’t make sense for your bottom line, keep in mind a survey from Cone Communications found that 85 percent of consumers will switch to a new brand or company that supports causes they believe in. Plus, companies that engage in community service and volunteer programs tend to see higher employee retention rates. It literally pays to do the right thing. I know it can be daunting to find appropriate ways for your business to give back, but remember that worthwhile community service doesn’t have to be big or splashy. A lot of companies donate a small percentage of their profits to a local charity or cause during the month of December, but if this doesn’t work for you, why not lead your employees in volunteering at a local charity instead? Other volunteer avenues include organizing a coat drive, reaching out to customers to collect toy donations for foster kids during the holidays, sponsoring a youth sports team, donating a gift certificate to a charity auction or offering company services at a discounted price to a local nonprofit. Companies can give back in little ways, but these little donations really do add up. As a small-business owner, I encourage other small businesses to find ways they can give back, too. When we step up, we have the power to do so much good in our communities.
events and sponsorships. October Kitchen exists to provide healthy food and promise good living and longevity. This mission doesn’t end in the kitchen. No matter what time of year it is, when someone asks for help for a good cause, we are always happy to say yes. Back in September, we donated a turkey dinner to the Manchester High School Football Booster Club. A week later, we were making recovery
muffins for a local church’s 5K race. We’ve had the privilege of working with Boy Scout troops, theater clubs, charities that serve the blind and other amazing organizations in our community. When someone asks us to help with a good cause, we’re thrilled for the opportunity to give back. And giving back doesn’t always mean making a big donation. October Kitchen often gives back in smaller, more personal ways, from throwing in some extra muffins for someone who needs a pick-me-up to offering a client going through cancer treatment 50 percent off their orders. It feels good to help out, but beyond the personal joy that comes with doing good, I consider giving back to be part of a company’s corporate responsibility. Giving back is the best way for small businesses to genuinely say thank you to the community that supports them. It’s worth noting that communities tend
“I consider giving back to be part of a company’s corporate responsibility.”
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