Global cohort Open Programmes
Behavioural Science in Practice
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You will explore the hidden forces that shape how we think and decide, and the influence of context and culture, including: ■ Beliefs: the seriality of thought, how we reason-by-example, the ubiquity of overconfidence, and reasoning as rationalisation ■ Decision-making: why decision making is so hard, our brain as a comparison machine, deciding one reason at a time, and choosing by comparing and by copying ■ Preferences: self-control problems and how they can be addressed, social norms, altruism, reciprocity, network nudges and social bridging. Who is the course for? This programme is for anyone who wants to learn and apply behavioural science to their work and such as: ■ Civil servants involved in the formulation of local and national policies ■ Consultants helping customers to improve efficiency ■ Managers responsible for addressing challenges in their organisation ■ Designers and developers creating new products and ventures.
Key information
Overview Organisations from across public and private sectors are now using behavioural science to help encourage their citizens, customers, and employees to change their behaviour. By helping organisations to understand human decision making, behavioural science has been used to help people to start saving for their pensions, to increase charitable donations, and to improve employee engagement. Behavioural Science in Practice is an immersive course run by Warwick Business School and CogCo, a global company specialising in the practical application of behavioural science. Over the three-days of face-to-face learning at The Shard, you will be introduced to the latest thinking in behavioural science, including tools and frameworks which can be immediately implemented in your organisation. The course has been successfully delivered to cohorts over a number of years, delivering impact and new thinking to over 150 participants, who have attended from a range of roles. Course content You will learn about key principles and current thinking in behavioural science, and how to apply them to research, design and test ideas. The course emphasises practical application, so what you learn is directly transferable back into your workplace. Each day, you will learn about both theory and practice, while being encouraged to work on your live challenges as briefs.
Redzo Mujcic Course Director
Duration
3 days
Location
London – The Shard
“Behavioural Science is the scientific approach to individual behaviour
Format
Part-time
applied to understand social and economic phenomena. Its methods are, to some extent, experimental, drawing significantly on psychology, economics and neuroscience. Our aim is to understand the mechanisms inside individual people and how those mechanisms apply out in aggregate behaviour – so how they affect social behaviour, how they affect markets and the economy at large.”
Website
wbs.ac.uk/go/BSIP
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“A course included hearing real-life examples from across the world on how behavioural science has been applied and influenced change. The wide diversity of thought from the lecturers and other attendees on the course enabled me to challenge my own thinking and learn from other sectors.” Jamie Bowen Head of ESG & Improvement, Chevron Group Behavioural Science in Practice alum
What will I learn
Uncover the drivers of choice and human decision making by exploring key findings of behavioural science and cognitive and social psychology. Understand how, when, and why human behaviour deviates from “rational” economic models, and learn how to apply that to different business sectors.
Learn how behavioural science has been applied in practice by public and private sector organisations.
Build the skills to design a behavioural science intervention that can tackle a live problem, with reference to your own sector.
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Executive Education
wbs.ac.uk
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