Global cohort Custom partnerships
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Your Nudgeathon experience Over the six to eight weeks of your Nudgeathon project, the team at WBS will: ■ Conduct sessions with your team to develop a behavioural map – identifying detailed target behaviours and agreeing on the outcomes that you are looking to achieve ■ Conduct a work-based personal learning exercise to prioritise the key target behaviours ■ Develop a workshop with your organisation to address the problem ■ Bring the problem brief to life through the use of role play with professional actors ■ Action your Nudgeathon solution within your organisation and receive a full report to help you implement change.
Key information
Website
wbs.ac.uk/go/ nudgeathon
A powerful tool to untangle complex problems and develop new ideas, Nudgeathon uses the power of ‘crowdsourcing’ to solve problems. From nudging consumer behaviour in financial projects for the Australian Treasury, to strengthening the local economy in Göteborg, Sweden, to encouraging conversations around Prostate Cancer to aid earlier diagnosis, Nudgeathon can be applied to issues in any sector, organisation, or culture. Developed in the Behavioural Science group at WBS Nudgeathon aims to produce solutions to major problems within your organisation. This is done by drawing on insights and methods from behavioural science, as well as from psychology, economics, design and the performing arts. Providing a safe and fresh space for multiple problem-owners to come together, Nudgeathon enables them to share their own perspectives, develop a shared understanding of the problem, and finally work together to find solutions.
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Complex problems exist because there are no easy solutions. We equip you to solve these problems. Umar Taj Co-founder of Nudgeathon
“It’s remarkable how simple ideas, polished by different perspectives,were built up during the event and turned into powerful intervention that could tackle the overall issue.”
A Nudgeathon is fully tailored to your organisation and could further help you to obtain buy-in to solutions from strategic partners.
Mohamed Al Messabi A representative from the Abu Dhabi Youth Council
and Associate Professor of Behavioural Science
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Executive Education
wbs.ac.uk
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