Inspired by Generations . Built for You .
Goal 2 | Graduate-Centered Focus Design and Deliver Relevant and Meaningful Programs
ENGAGEMENT Develop meaningful programs that inspire pride, deepen commitment, and create a sense of belonging for our graduates.
CONNECTION Provide the hub where and how graduates come together through our network and our systems.
• Celebrate Service. Celebrate constituents using current programs and through thoughtful deployment of designed initiatives that target additional areas of service to the nation. • Class Reunion 3.0. Improve and elevate the delivery of class reunions, tailored to the class and their desires. Already, reunions at West Point are truly memorable, and some of the best in the nation. The Association will continue to innovate, evolve, and partner with classes to provide an event that exceeds expectations and the interests of the returning grads and their families. • Facilitate alumni access to expertise and other resources within the Long Gray Line. Graduates have high expectations for the Long Gray Line’s network. Furthermore, an implied trust exists among graduates, and research indicates many grads might avail themselves of advice, expertise, and services from fellow graduates. • Deepen awareness of WPAOG and West Point. Communicate the purpose and relevance of WPAOG as well as the value of West Point for the nation. Use a variety of voices to share information, articulate purpose and impact, and build trust (e.g., CEO, Board Chair, Key Volunteers, Influencers).
• Professionalize Engagement Efforts. Professional alumni engagement is a strategic imperative that strengthens lifelong connections, fosters a vibrant community, and amplifies the impact of the institution. More than just maintaining contact, it involves designing and delivering meaningful experiences that resonate with graduates across all life stages—from commissioning to retirement. Through personalized outreach, volunteer opportunities, and tailored programming, professional engagement cultivates pride, deepens commitment, and reinforces the shared identity of the Long Gray Line. When executed with excellence, it becomes a catalyst for philanthropy, mentorship, and volunteerism—ensuring that alumni remain active contributors to the mission and legacy of West Point. • Young Graduate Engagement. Apply a comprehensive approach to connecting with and better serving our youngest graduates in the first 20 years of their careers. • Develop Tailored Communications. Leveraging data analytics, tailor selected communications to alumni based upon their demonstrated or likely interests. Personalize selected communications with individual alumni. Through data insights, engagement scoring, and mapping Moments that Matter/journey map to graduates, develop tailored communications that are relevant to individuals to increase participation, engagement, and volunteerism. Develop systems—
Our Enduring Link Strategic Plan 2035
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