98 DEAN GRAZIOSI
Ideally you’ll place the signs where people are not speeding by; you want them to be able to stop long enough to jot down the number. In addition, having a phone number that’s easy to re- member will make it more likely that you’ll get a call when they don’t have a pencil to write down the number. Placing signs near heavy traffic areas such as Wal-Mart and McDonalds have produced great results. These two mega- businesses spend millions of dollars in demographic and traf- fic studies to determine the best locations for their stores. They know where the people are. Rarely can you place your signs on their property, but getting nearby in right-of-ways or at entrances to their parking lots can produce very good results. Go to Google and search on “ busiest intersections in {your city}. ” Just put your city’s name after the “ in. ” Many times you’ll be able to pull up information about intersections with the most traffic. When we find a really great spot for a sign, sometimes we know before we ever leave, since we start to get calls on our cell phones right then and there. Pick the best areas and put up 25 signs. You ordered 50, but for now just put up 25 of them. Our experience shows that 25 well-placed signs will generate two to three phone calls every day. We’ve also found that just two to three of the 25 signs are generating about 80% of the phone calls. This shows you just how important it is to place your signs in the best spots. How do you know which signs are generating the most calls? Just ask. When you get a phone call, the first thing you do is to ask “ How did you hear about us? ” They’ll likely answer that they saw the phone number on a sign. Just ask them if they re-
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