110 DEAN GRAZIOSI
Calling and Sending Emails to Expired Listings Most real estate listings are for six month or one year periods. If they’re not extended at the end of the contract period, the listing expires with the home still unsold. You can get these expired listings daily from your real estate agent, since they get them in their “ Hotsheet ” report from the MLS. Put yourself in the seller’s shoes at this point. They’ve had their home up for sale for six months, a year, or more. It still hasn’t sold. Right after their listing expires, while they’re trying to figure out what to do, they get a phone call, email, or postcard from you. You tell them that you may be able to sell their home.
“I have a knack for finding buyers, a unique market- ing strategy, unlike anybody else. And I think that I can get your house sold, or I may be able to purchase it myself. I’d like to talk to you. Call me.”
This stuff works, because I have students out there doing it every day and cashing checks as a result. It’s not about needing real estate agents. With some states making it so easy that you can get a license after only four hours of training, 70% to 80% of real estate agents just aren’t that knowledgeable about the busi- ness. They get into the business looking for easy money and big commissions. They’re not doing anything original to help their clients sell their homes. Sometimes sellers who choose to sell their home By Owner do not sell their property. As you go through older listings from on- line classifieds such as craigslist.org, email the seller to determine if their property is still available and to determine their motiva- tion to sell. Often, For Sale By Owners will be more motivated as time passes by.
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