Seller’s GUIDE
Meet Cari Ann Cari Ann Carter's passion for real estate spans over 25 years, embodying a deep love for the industry. As a distinguished member of the Edina Realty family, she belongs to the prestigious Executive Circle Award Winners, recognizing the top 1% of the company. Known for her excellence in listing and selling various types of real estate, she has cultivated an unrivaled reputation. At the core of her philosophy is unwavering support for her clients and a commitment to exceeding their needs. Based in Minnesota, she proudly serves the Minneapolis and St. Paul area, while leveraging her extensive professional network to assist clients in real estate transactions across the United States and globally. Whether you are embarking on your first home purchase, seeking an investment property, selling your family home, fulfilling your dream home aspirations, downsizing, rightsizing, or relocating, Cari Ann is dedicated to helping you achieve your real estate objectives. She is dedicated to providing top-notch, concierge-level customer service, delivering valuable market insights, and handling each client with unmatched professionalism to simplify the real estate decision-making process. Her ultimate aim is to ensure a stress-free and seamless life transition for each client. Backed by an extensive network of skilled vendors and service providers, no challenge is too great. Whether it's painting, repairs, cleaning, organization, staging, packing, moving, storage, or interior design, her proficient team is prepared to support clients with any home project to prepare their property for the market. Cari Ann Carter's love for real estate shines through in her dedication to meeting her clients' needs at any stage of their life transition. She takes pride in leveraging her partnerships to offer top-tier service, uniting her team to create a platform that delivers exceptional results. Cari Ann and her team eagerly anticipate the opportunity to assist you with your next lifestyle move!
AWARD WINNING TWIN CITIES REAL ESTATE TEAM.
Here at the Cari Ann Carter Group, our team of experienced professionals is dedicated to guiding you through the home buying process from start to finish. We provide expert advice and resources to make your transition as smooth as possible. Our networking systems are best in class, allowing us to bring private opportunities to you. As a Top 1% producer ranking in the Top 5 most successful teams in the Twin Cities, we will exceed your expectations every step of the way. One question we are often asked is, " Do I really need a Realtor when I am buying a home?" The short answer is, “Yes, 100%.” Why? We will share why every home buyer should work with an experienced team like the Cari Ann Carter Group. We believe in building long-lasting relationships with our clients and taking the time to fully understand your unique goals. Our tailored services are designed to meet your specific needs , providing a stress-free experience so you are free to focus on your move! It’s all about customizing your journey just for you welcome
HOME SELLER'S Roadmap
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MEET WITH YOUR AGENT
Deep clean & declutter Make needed repairs Focus on curb appeal Stage home PREPARE TO LIST
MARKETING
Professional photo session Professional video session Professional drone session IMAGERY
Online marketing Social media Signage Flyers
Discuss your needs Research CMAs Set a competitive list price
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INSPECTIONS & APPRAISAL I will work with the buyer's agent to coordinate and schedule an inspection & appraisal. These are both ordered by the buyer
RECEIVE AN OFFER
SHOWINGS
NEGOTIATE
Ensure home is ready for showings Receive feedback from agents Schedule open houses
Each offer is presented and we will discuss the benefits & risks of each offer
Most offers require negotiating before and after inspections. I will negotiate on your behalf. You can accept, counter, or deny an offer
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REPAIRS
Final walk-through Sign closing documents Receive keys CLOSING
Likely some small repairs will need to be made after inspections. Review my list of recommended vendors if needed
FACTORS Determining
WILL MY PROPERTY SELL OR NOT?
FACTOR 1 pricing When presenting a home to buyers, it's important to price the home correctly. This will set realistic expectations and attract serious buyers, ultimately leading to a successful sale for the seller. We sell homes HIGHER than the market average because we list homes at the correct price from the start. FACTOR 2 how it works It is important to have your home ready for market on day one. We will help you make sure your home is ready for showings and online by:
Completing repairs that need to be done Decluttering & removing personal items Make sure the home is clean and smells fresh
Cleaning carpets Neutralizing spaces and walls
FACTOR 3 marketing We offer PROVEN MARKETING STRATEGIES to help get your home sold quickly and for top dollar.
PROSPECTING Prospecting daily for potential buyers, talking with neighbors, our co-op agents, and past clients.
MARKETING
COMMUNICATION You can expect us to actively communicate with you through every step of the process. Diligently sharing feedback from showings, following up with agents after viewing the home, and calling weekly to discuss the progress from the previous week.
The second you sign with us, we go to work on marketing your home! COMING
SOON MARKETING, ONLINE MARKETING, SOCIAL MEDIA
MARKETING, MAILCHIMPS and Private Networking are all part of the success of getting your home seen by the most potential buyers, selling your home faster and for more money than the competition.
OUR TEAM ADVANTAGE PROFESSIONAL STAGING PROVIDED 85% of staged homes sold for 6-25% more Most tasks are completed during the appointment
BOOSTED ONLINE EXPOSURE Today’s market is centered on technology. Buyers are performing their searches online, so it is important that your listing is ranked high and shown in its best light. Studies show that online buyers disregard homes with limited photos, low-quality photos, and minimal information. I will be sure to take the extra steps to get maximum exposure for your home and give the online shopper a wealth of information, as well as quality photos, and video tours. PROFESSIONAL PHOTOGRAPHY PROVIDED
STRATEGY Listing PRICING STRATEGY
Taking a close look at the market analysis in your area, we will price your home correctly the first time so that it will sell quickly.
If your home is priced at fair market value, it will attract the largest number of potential buyers in the first few weeks.
If a home is overpriced it will attract the fewest number of buyers looking to purchase a home. The majority of home buyers look at many homes and quickly get a feel for the price range that homes sell for in a given condition and location.
10% 30% 60% 75% 90%
+15% +10% *MV -10% -15%
WHEN MOST OFFERS ARE RECEIVED
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*MV = Market Value
WEEKS ON MARKET
PROFESSIONAL STAGING
To make sure your home is shown in the best light to buyers, we will provide a professional staging consultation to ensure your home is ready to hit the market. A stager's job is to neutralize your home to appeal to the maximum number of potential buyers. PROFESSIONAL PHOTOGRAPHY In today’s market, home buyers are searching online first. It is imperative that the photos of your home are of the best quality to catch the buyer’s attention and stand out from the competition. Having more eyes on your home is the fastest way to get it sold and sell for top dollar. AGENT MARKETING We are part of a very large agent network. We will reach out to this network to see if your home might be a great fit for one of its buyers. This agent network is key to connecting buyers with your home as 88% of residential sales involve real estate agents. ADVERTISING & MARKETING Correctly marketing a property is imperative to a successful sale. We focus most of our attention on this. Our expertise is increasing brand awareness and attracting hundreds of buyers per month.
TO LIST Preparing MAXIMIZE YOUR HOME'S POTENTIAL
A clean, neutral, and streamlined look helps buyers to imagine what life would be like in your home. The action points below will help them be able to do that. 01 EXTERIOR Wash or paint the home’s exterior Paint the front door Keep the yard nicely trimmed Keep the lawn free of clutter Weed and freshly mulch garden beds Clean interior and exterior windows Apply fresh paint or stain to wooden fences 02 INTERIOR Remove personal items, excessive decorations & furniture Clean or replace carpets Get rid of clutter & organize and clean closets Apply a fresh coat of paint to walls, trim and ceilings Replace outdated ceiling fixtures, and clean lighting fixtures. Minimize and clean pet areas in the home Be sure that all light bulbs are in working order 03 FRESHEN THE PAINT & FIXTURES A new coat of exterior paint helps a home's curb appeal. It isn’t a low-budget item, but if you can swing it...DO IT If you can’t paint the entire home, paint the trim. This is a relatively simple thing to do and it helps give a home that wow factor Update exterior light fixtures. This can quickly give a home an updated look Put a fresh coat of paint on the front door
Staging THE ART OF STAGED HOMES SPENT 90% LESS TIME ON THE MARKET
BENEFITS OF STAGING
LESS TIME ON THE MARKET INCREASED SALE PRICE HIGHLIGHTS THE BEST FEATURES OF THE HOME DISGUISES FLAWS OF THE HOME DEFINES SPACES AND REVEALS THE PURPOSE OF EACH SPACE DEMONSTRATES THE HOMES FULL POTENTIAL CREATES THE WOW FACTOR YOU WILL NEED IN PHOTOS TO MAKE YOUR HOME STAND OUT
Real estate photography A PICTURE SAYS A THOUSAND WORDS Having professional photos of a home is imperative in the selling process. High-quality photos can showcase the home's best features, attract more potential buyers, and ultimately lead to a quicker sale at a higher price point. Most buyers are finding their homes online, and photos are the first impression of your home. As your agent, we will ensure that your home will be shown in its best light.
POTENTIAL BUYERS LOOK AT PROFESSIONALLY SHOT PHOTOS 10 TIMES LONGER THAN NON- PROFESSIONAL PHOTOS
QUALITY PHOTOS ENJOY 118% MORE ONLINE VIEWS
PROFESSIONALLY SHOT LISTINGS CAN SELL FOR UP TO 19K MORE
INTERESTING FACTS
videography PROFESSIONAL
VIDEO IS THE NUMBER ONE FORM OF MEDIA FOR ENGAGEMENT
VIDEOS ATTRACT 300% MORE TRAFFIC FOR NURTURING LEADS.
REAL ESTATE LISTINGS WITH VIDEO RECEIVE 403% MORE INQUIRIES
INTERESTING FACTS
70% OF HOMEBUYERS WATCH VIDEO HOUSE TOURS
photography AERIAL USING AERIAL PHOTOGRAPHY IN REAL ESTATE CAN SHOW BUYERS A MUCH MORE ACCURATE DEPICTION OF WHAT THE PROPERTY IS TRULY LIKE.
BENEFITS OF HAVING AERIAL PHOTOS
PROVIDES VIEWS OF THE ENTIRE PROPERTY & LAND
THE CONDITION OF THE ROOF AND OTHER PROPERTY FEATURES
THE NEIGHBORHOOD AND SURROUNDING AREA, INCLUDING THE HOME’S PROXIMITY TO SCHOOLS & AMENITIES DEVELOPMENTS OR LOCAL DISTRICTS THAT ARE SUPPORTED BY THE BUYER’S PROPERTY TAXES
Virtual TOURS
THE BENEFITS
Potential homebuyers don't like to wait. They want all the information now. A virtual tour allows every part of your home to be on display around the clock without disturbing you. CLICK IMAGE TO SEE FULL LIFESYLE VIDEO
Virtual house tours allow potential buyers to check out every room and corner with a few mouse clicks. Compared to photos and videos, this technology offers a more accurate and immersive experience. Utilizing virtual tours, we can narrow in on the most serious buyers and give them a good look at your home without disturbing you, leaving only the more serious buyers to schedule a showing.
Your home will definitely stand out. A virtual tour exposes your home to a wider audience. Your home can be toured from anywhere at any time.
COVERED We've got you A SECURE LOCKBOX WILL BE USED This allows real estate agents access to show buyers your home securely. The lockbox holds the keys to the home and is typically found at the front guarded by a security lock that only licensed agents have access to.
REMOVE PRESCRIPTION DRUGS & MEDICATION
Clean out your medicine cabinets and any other place you may store medications and hide them. There have been more and more stories of people intentionally going to home showings to take medications freely. PUT AWAY BILLS & OTHER MAIL PIECES With identity theft on the rise it is important to put away all mail pieces with your information on them. If this information ends up in the wrong person’s hands, it can easily lead to identity theft. BE EXTRA VIGILANT ABOUT KEEPING DOORS LOCKED Often times a home for sale means home owners are not at home. Be sure to always keep your doors and windows locked. KEEPING YOUR HOME SAFE Once your listing goes live, we provide all the necessary shoe covers, hand sanitizer, protective gear, and friendly reminder signs for all of your showings.
STOW AWAY VALUABLES Before showings make sure that all valuables are put away and out of sight. This includes mail left out (which may contain personal information and bank statements). Items of value such as jewelry, artwork, cellphones, and gaming systems should also be out of sight. It's a good idea to walk through your house before showings and make sure everything of value is out of sight. DON'T ALLOW ANYONE IN WITHOUT AN APPOINTMENT Now that your home is online, many know that it is for sale. For your safety, NEVER let a stranger into your home. While it is likely that it is just someone that saw the sign in your yard and is interested in getting a quick look, you just never know. Ask them politely to call your agent who handles all showings.
Maximum EXPOSURE We will feature your home on the top home search sites, and on social media and syndicate it to 400+ other sites. Homes that receive the top 10% of page views sell an average of 30 days faster!
Home SHOWINGS
FLEXIBLE Be as flexible and accommodating to the buyer’s schedule as possible. We want to avoid having any missed opportunities. INFORMED Make sure everyone in the home is informed when showings are scheduled to ensure personal spaces are clean. DAILY CLEANING Keep up with daily messes. Wipe down kitchen and bathroom counters before leaving for the day. ODORS Avoid strong-smelling foods: Keep your meal prep as neutral and simple as possible.
FURRY FRIENDS Keep pet areas clean. Clean up after your pets immediately and wash their bedding regularly. Hide pet food or litter. Not everyone is a pet person and it may hinder a potential buyer’s ability to picture themselves living in your home. NATURAL LIGHT Open blinds and curtains and let in as much natural light as possible. Leave lights on before you leave for a showing. TRASH
Empty trash cans to avoid any odors. Try to empty trash cans nightly so that the home is fresh when you leave for the day. TEMPERATURE Keep the room temperature comfortable. This demonstrates to buyers that the HVAC is working properly.
PERSONALS
VACATE Having a seller present can make buyers feel awkward. We want to make the buyers feel at home and stay awhile.
Make sure you place all valuables and prescriptions out of sight and in a safe place.
Offers Price is just one of many considerations when deciding which offer is best for your home. Here are some of the other factors to consider. CONTINGENCIES The fewer contingencies on an offer the better. Shorter time periods are also valuable. ALL CASH BUYER A cash offer is usually more appealing than a finance offer as the seller doesn’t need to worry about the bank approving the loan. PRE-APPROVAL Assures a home seller that the buyer can get the loan they need. LOAN TYPE A conventional loan is often the least complicated. This is an appealing choice for sellers. An FHA loan can cause delays because they require certain approvals. CLOSING TIMELINE You might need to close quickly to move on to the next adventure, or you might need to extend the closing date to allow time for your next home to be ready. Choosing the offer with the closing time that fits your needs will be most attractive to you. CLOSING COSTS Sometimes an offer comes in high, but the buyer asks you to pay a percentage of the buyer’s closing costs or some specific closing costs.
BUYER LETTER A buyer letter is usually a sort of introduction to the buyer(s) and helps the seller get to know the buyer with any specifics to their situation. REPAIR REQUESTS If your home is "turn key" or recently remodeled, there may be little to no repair requests. Some repair requests can be expensive. It's important to know what is best for you. OFFER PRICE Of course, price matters too! If a high offer will cost you more in closing costs, repairs, or other factors—then it probably won’t be the best offer for you.
STEPS Final FOR SELLERS
CANCEL POLICIES
CLEAN
Once transfer of title has occurred, contact your insurance agent to cancel your policy so you can receive a refund of any prepaid premiums. CLOSE ACCOUNTS Cancel utilities and close those accounts if necessary. Keep a list of phone numbers for each of your utility companies. CHANGE ADDRESS Let everyone know you have a new address. Submit a change-of-address form to the post office. TURN EVERYTHING OFF Turn off valves to the sinks, toilets, appliances, and water heater. Turn off all light switches and fans. Lastly, call the electric company.
Ensure that your home is completely clean upon leaving the home. Clean the cabinets, refrigerators, and other appliances inside and out. Thoroughly clean out the garage. Schedule trash pick up prior to the day of closing. Leave your home the way you would like to find it if you were the buyer. ACCESS Leave all house keys, remotes, gate keys, pool keys, guest house keys, shed/storage keys, and mailbox keys in a drawer in the kitchen.
GATHER HOME PAPERWORK
Put together a packet of manuals, receipts, warranties, and copies of any upgrades or work that was done to the home.
DOCUMENTS
FLOORS
Secure the Purchase Agreement and all closing documents concerning the home. Keep them in a safe place.
Vacuum and sweep floors one more time.
CLEAR OUT PERSONALS
LOCK UP
Move your personal belongings out completely. Check all drawers, cabinets, and closets.
Ensure all blinds are closed, and lock the windows and doors.
Closing THE SALE
WHAT TO BRING
AFTER CLOSING
SELLERS NEED TO BRING TO CLOSING:
KEEP COPIES OF THE FOLLOWING FOR TAXES:
Copies of all closing documents All home improvement receipts
A Government picture ID House keys Garage door openers Mailbox keys & any other spare keys
Client Testimonials
DANIELLE & RYAN CARLSON
CHRIS & BECKY
COURNTEY & JOHN
Our Promise to Our Clients RESPECT R - Real Estate P - Partnership E - Experience C - Concierge T - Trust We are Real Estate Experts with a commitment to exceptional client Service. Know that our Partnership with you during your home buying and selling Experience through our established Concierge Services delivers proven results that you can TRUST . E - Experts S - Service
MEET THE Team KEVIN COULTER ASSOCIATE BROKER/ REALTOR®
PAMALA KAYE-WILLIAMS CLIENT CARE MANAGER/ REALTOR®
MADELINE SCHAAK CLIENT CARE COORDINATOR/ REALTOR®
ADDY BERLING SOCIAL MEDIA MANAGER
Team MEET THE
MARKETING MANAGER JOSIE GARCIA
JASON FRUEN REALTOR®
NOLAN HENNINGSON REALTOR®
GRANT LAHN
REALTOR®
Team MEET THE JUSTIN RAMOS
REALTOR®
RENE ROOS REALTOR®
REALTOR® STEPHANIE SPADING
ELIZABETH ZOBEL REALTOR®
Team MEET THE
MORTGAGE CONSULTANT CHAD JOHNSON
MEGAN MCWHITE KELLNER HOME PREPARATION CONSULTANT THE CLOSING PHASE,LLC
At the Cari Ann Carter Group, we are dedicated to crafting experiences for each client, tailored to their unique vision and needs.
Thank you for viewing our digital presentation. We look forward to working with YOU!
Gain Clarity. Make A Plan. Live Your Dream
AWARD WINNING CONCIERGE TWIN CITIES REAL ESTATE TEAM
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