Moeletsi , Donald Tshepiso Molefe (DPhil)
Donald Tshepiso Molefe Moeletsi acquired a BCom (Economics and Econometrics) degree from the University of Johannesburg in 2012. In 2016 he graduated with an MBA from Regent Business School. He obtained work experience over 10 years in, amongst others, sales, marketing and financial planning at Absa and ICAP and lectured at the Regent Business School. He is currently head of sales at Moonstone Business School of Excellence. In 2010 Donald founded a non-profit athlete management organisation, Beyond Football, providing soccer athletes with a free management service. The candidate studied, debated and integrated agency literature in a comprehensive way, summarising the issues of agency in the sport performance sector of the sport industry from a normative principal-agent theory perspective. He followed a descriptive, explorative research design and sequential mixed method approach to ascertain constructs and propositions that present realities and validated evidence of current trends and issues of the athlete-agent relationship in sport. This provided guidelines for the development of a framework describing the determinants of the athlete-agent relationship. Key findings indicate that athlete-agent agency in South Africa constitutes nine principles, namely the athlete, agent, contractual relationship, communication, fiduciary relationship, mentoring, cooperation, information asymmetry and a three-way relationship between the athlete, agent and sports organisation. This framework could not only assist sport policymakers and sport organisations to develop and sustain athlete- agent agency, but also all players and agents as practitioners in local, national and global sport environments.
Supervisor: Prof W Hollander
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