Mbaine, Adolf Emmanuel (DLitt et Phil)
Adolf Emmanuel Mbaine, born 27 September 1964, is a Ugandan Journalist and Media and Communication Scholar, and has lectured at Makerere University’s Department of Journalism and Communication since May 1996. He obtained a BA degree in Mass Communication from Makerere University in 1994 and an MA degree in Journalism and Media Studies from Rhodes University in 2003. He worked as a journalist in Uganda for four years, and became editor of National Analyst Magazine , before joining academia. His research interests include media policy and regulation, media for children, media history, media in conflict situations, and political communication. The candidate investigated challenges of establishing a sustainable regulatory system for journalists to achieve media accountability, using Uganda as case study. Media and journalists’ regulatory systems are an increasing concern especially regarding enjoyment of freedom of expression and media freedom in different African countries and globally. The study used political economy, normative and media accountability theories as theoretical framework. Interviews were conducted with key stakeholders in Ugandan media regulation. Findings showed a misunderstanding of media roles between the media and political actors, while ethical standards and accountability practices in the media were low. Generally, across media organisations, there is a scarcity of internal newsroom mechanisms to enforce ethical standards and accountability. Having noted that both statutory and self-regulation systems were unsustainable and unable to achieve media accountability in Ugandan society, the study recommends a co-regulatory system between the Ugandan public and the media for that purpose.
Supervisor : Prof J Duncan
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