Bvuma, Motlhago Stella (PhD)
Stella Bvuma holds various educational qualifications in information technology. She lectures at the School of Consumer Intelligence and Information Systems, UJ College of Business and Economics, specialising in ICT for Development (ICT4D) with a specific focus on township and rural development. She engages with SMMEs in townships and rural areas on ICT adoption training in order to allow the SMMEs to gain growth, development and sustainability. Her study focussed on SMMEs located in townships and investigated factors that influence ICT adoption into their business processes and value chains. The study deployed a qualitative exploratory research method using multiple cases with data collected from SMME owners and managers in Soweto. Her thesis aimed to uncover why township SMMEs do not adopt ICT. A conceptual framework was developed using a combination of Actor Network Theory (ANT) and the Technology Acceptance Model (TAM). The findings revealed that ICT adoption by township SMMEs is a complex and dynamic process when considering factors that influence ICT adoption. Furthermore, the perception of ICT adoption is equally influenced by factors such as ICT support, ICT training, ICT awareness, ICT skills, ICT cost, type of ICT, competitive pressure and advantage, ICT infrastructure and government support. These factors drive benefits such as growth and sustainability, which then influence ICT adoption.
Supervisor: Prof C Marnewick
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