Mara, Cashandra Candice (PhD)
Cashandra Mara holds a Bachelor’s in Accounting and Economics and a Honours and Master’s in Management. She lectures at the School of Management, UJ College of Business and Economics, specialising in business management. Her research passion is found in understanding the value that training contributes to workplace productivity. She was most concerned about whether managers understood that they could be wasting scarce resources on fruitless training, with the only intention of meeting compliance requirements. Building on the Kirkpatrick- Phillips Training Evaluation Model, she interviewed 32 managers in hotels, casinos, restaurants and hotel schools in the South African and Namibian hotel industries. The pertinent questions were: whether managers measure the return on their investment in training and whether they consider any risks resulting from not doing so? It was found that most hotel managers do neither. Data analysis resulted in 19 recommendations and a comprehensive Risk and Return Framework for Human Capital Development emerged. Risk in the African context makes this study truly unique.
Supervisor: Dr CM Govender Co-Supervisor: Dr AM Makka
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