How do you see the future of repair? The market is quickly changing. Lots of traditional telecom re- sellers start repairing and simple enough, repair shops start moving more towards retail. Manufacturers make it possible for consumers to do repairs and at the other hand, make repair more difficult due to serialization. In the U.S.A., the trend of telecom operators who are repairing in their own shops is increasing. Repair is a real client magnet. The biggest challenge today is that you need to get as many clients to your store as possible and convince them with extra products and services, besides your traditional repairs. Retailers are already sales specialists, but this is the moment for repair shops to change. We try to help the best we can by offering different kinds of services and also by helping to improve their sales skills. So with products, servi- ces and skills we aim to let repair shops grow, so they are ready for all that is coming. Times are changing! What advice would you give to repair shops? I do have some specific tips for the mobile repair professional: invest in a microscope with a camera included. Every shop should have one. A microscope gives you a better overview of the device to be repaired and offers a great shopping experience for your clients. For example: if you connect the microscope to a televi- sion in your shop, you can take the client into the repair task and show them how you fix their devices. Repairing with a microscope is safer, more professional and gives 100% transparency to your client. Start micro soldering. I believe that shops that are not micro solde- ring yet, are not well prepared for the future of mobile repair. Everybody can learn how to micro solder and as a L3 trained engi- neer, you will never have to say ‘no’ to a customer asking for a re- pair. This way, you can make optimal margin on all your repairs and you are able to distinguish yourself from other repair companies. Invest in a good POS system and automate as much as possible. Time is money and you do not want to waste your time. With a good POS system, you are even able to make and plan your social media posts in advance. AdCentral is a product that is perfect for this particular job. It is already popular in the U.S.A. and will help many European shops in the future as well.
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