Delivering The Unboxing Experience: The New E-Commerce Differential BY BEN GINESI E-commerce has proven itself as the saving grace for many brands during the COVID-19 pandemic. Along with various
Board Converting NEWS INTERNET DIRECTORY
OHIO BLOW PIPE/ADVANCED AIRSYSTEMS www.obpairsystems.com For 85 years the Ohio Blow Pipe company and its whol- ly owned subsidiary, Advanced Airsystems, have provided the corrugated and folding carton industries with systems and products to process scrap. We engineer, fabricate, in- stall, service, provide system audits, and offer a wide range of scrap systems, dust collection systems and products to include cyclones, under roof AIR-SCREEN™ systems, pit belt systems, CLEANAIR dust collectors, Mist-Clone™ dust control systems for vacuum feeds, material handling fans, ductwork, switch valves, airveyors, balers, shredders and dust briquetters. OMP www.omp.com OMP helps companies facing complex planning challenges to excel, grow and thrive by offering the best digitized sup- ply chain planning solution on the market. Its Unison Plan- ning concept has a unique approach. It handles all supply chain planning challenges in a unified way, synchronizing all planning stages, horizons, functions and roles. Hundreds of customers run OMP’s cloud-based solution to generate more value by making informed decisions. OMP invests one out of every three dollars earned into innovation.
digitalization programs, e-commerce enabled companies to continue to operate and provide for consumers during the height of the pandemic. Today, as businesses consider the next steps within e-commerce, one area that is garnering particular attention is packaging – and in par-
Ben Ginesi
ticular how brands can use their ecommerce packaging to delight consumers, and provide a differential shopping experience that drives engagement and long-term brand loyalty. The Changing E-commerce Market Through the pandemic, e-commerce proved itself as one of the most formidable sales channels for retailers, with global online product sales growing by 26 percent in 2020, according to research from Euromonitor Interna- tional. The most significant growth was seen in the food and drink sector, which grew by 53 percent, with absolute value growth totalling more than $80 billion. The research suggests that online growth in digital sales will continue to accelerate, accounting for over half of the absolute val- ue growth of the global retail sector from 2020 to 2025, equating to $1.36 trillion. While e-commerce sales are increasing overall, compe- tition between brands is fierce, as they seek to capitalize on the opportunity. This raises questions about how to dif- ferentiate and engage with consumers to deliver a positive brand experience that drives reviews, recommendations, and repeat sales. The point at which the consumer takes delivery of the product they have bought becomes the crucial moment they will remember; and the moment they will share with their contacts on social media platforms like Facebook, Instagram, and YouTube. There was a time when the sole purpose of the corru- gated box in packaging was to move a product from A to B undamaged; but, times have changed, and packaging for e-commerce now provides a new way for brands to differentiate and interact with consumers. Engaging, con- sumer-focused packaging can now be used to provide an unboxing experience that amplifies a brand’s story; sup- ports wider marketing campaigns; and delivers a modern, personalized experience at the point of product delivery. The Unboxing Experience The idea of providing an impressive, sophisticated, and creative unboxing experience is not new. Luxury retailers in high-end fashion, jewelry, consumer electronics, and automotive have offered this experience for at least the last decade. Nor is the idea of recording and sharing an unboxing experience online new – the first unboxing video
PAPER AND DUST PROS, INC. www.paperanddustpros.com
We custom design, install and service air conveyed scrap and dust collection systems. Our unique APS® is smaller, lighter, and more reliable than current cyclones. Contact us to learn how the APS® System can enhance your operation.
PROFERO SYSTEMS, INC. www.ProferoSystems.com
Profero Systems the leader in double facer heating and traction section conversions along with other performance enhancing products. Featuring products from Contact Bars and Compensating Rolls to New Glue Machines and Double Facers.
GF PUHL www.gfpuhl.com
GF PUHL designs, manufactures and installs air conveyed scrap & dust collection systems for the packaging and cor- rugated industries. With 39 years of experience, USA and International. We offer below or above roof systems featur- ing cyclones OR screen separators with real time pressure balancing for optimal dust control. High efficiency cyclones for sheet transfer exhaust systems eliminate water con- sumption and deliver dust directly to compactor or briquet- ter for low maintenance, long term sustainability and reli- ability. System audits, dust explosivity tests and dust hazard analysis (DHA’s) available. Re-manufactured balers, filters, blowers and shredders available at significant savings.
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April 18, 2022
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