INDUSTRY CALENDAR MAY 1-4 TAPPICON 2022: Charlotte, North Carolina. MAY 10-12 AICC Southeast Summit: Alpharetta, Georgia. MAY 24 AICC Region 6 Spring Meeting and TAPPI Trade Fair: Chicago Marriott Oak Brook, Oak Brook, Illinois. JUNE 6-7 PPC Boot Camp: PPC Headquarters, Springfield, MA. JULY 18 AICC Midwest Region Golf Outing: St. Charles Country Club, St. Charles, Illinois. SEPTEMBER 19-22 AICC/TAPPI 2022 Corrugated Week: Henry B. Gonzalez Convention Center, San Antonio, Texas. OCTOBER 11-13 FTA Fall Conference 2022: Covington, Kentucky.
Board Converting News® is published weekly by NV Business Publications, in association with Flexo Market News®, Interna- tional Paper Board Industry®, and Folding Carton Industry®. Editorial and Marketing office: PO Box 802, Manasquan, NJ 08736-0802. Subscription Rates in U.S. and Canada $223 per year or $355 for two years. Overseas rate per year $355 USD. Current issue single copies (pre-paid only) $8.50 in U.S. (else- where $9.50); add $5.00 per order for shipping & handling. No part of this publication may be transmitted or reproduced with- out written permission from the publisher. smaller print runs as and when needed. In addition, creat- ing specific branding for ecommerce packaging can actu- ally reduce the overall packaging used by a brand. In the past, a retail version of a product may have been delivered to consumers inside a plain brown box for logistics – now the traditional outer brown box can become part of a visu- ally creative unboxing experience and reduce the amount of non-essential packaging. ¬ Short run, creative, personalized packaging is no lon- ger the preserve of luxury brands alone. Digital printing presents a significant opportunity for direct-to-consumer and ecommerce brands in all industries, providing the po- tential to enrich consumer experience and connect with consumers at a far more individualized level. Unboxing and personalization, alongside creative con- sumer marketing, engagement, and packaging strategies have the potential to drive consumer relationships in a way that delivers repeat business, enhances consumer loyalty, and which builds better brand awareness. Digital printing is democratizing this potential for brands – and businesses are just now scratching the sur- face of what is possible. For those brands that have not yet considered digital printing for e-commerce packaging, now may be the time to reassess existing consumer expe- rience and engagement strategies, and “go digital.” Ben Ginesi Is the European Sales Manager For Domino Digital Sciences.
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April 18, 2022
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