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1 Execute Big Goals Even When Life Gets Messy, No Excuses 2 Miller Landscape Is Turning 55 Years of Expertise Into a Digital Advantage 2 The Secret to Selling Landscaping Services in the Off-Season 3 Upcoming Events 4 Sneak Peek: Discover the “18 Touches” Chapter From My Upcoming Book INSIDE PO Box 1429 • Lyons, CO 80540 (303) 544-2125 • RamblinJackson.com
The Power of 18 Touches: Preview a Chapter That Will Change How You Close Clients
I have hand-counted how many touches it takes to make a sale at Ramblin Jackson by meticulously counting and charting out all the calls, emails, postcards, webinars, events, etc., logged in the CRM profile of the companies that have become my customers. This can be automated to an extent, but I found it most valuable when I slowed down and actually counted each individual touch for specific customers. Based on numerous studies of high-paying long-term Hell Yes Customers, it’s typically 18 touches before someone invests in our Landscaper’s Marketing Audit and becomes a client.
I have been deep in the trenches working on my new book for landscape business owners, a no-fluff, battle-tested guide to growing your business with smarter marketing and sales. It is still in the works, but I wanted to give you an inside look at one of the most powerful chapters: “The 18 Touches.” Get ready, because this chapter sheds light on one of the most powerful sales strategies I have ever used to grow a landscaping marketing business. After hand-tracking hundreds of real sales, I uncovered the magic number of touches it takes to turn a prospect into a long-term, high-value client. Once you see it, you will never approach follow-up the same way again. The 18 Touches There are two opposing forces in sales that, when combined, make you unstoppable. They are urgency and patience. Urgency is about being fast when you need to be fast, patience is about going slow when you need to be slow, and following up consistently over time.
These touches might include: • Personal emails •
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15-minute meetings
Short follow-up phone calls
Encounters at trade shows or booths
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Voicemails Postcards
They all count.
I consistently market, even when my pipeline is full or I’m booked out. This allows me to qualify hard, close soft, and have high-quality relationships I actually want. Stay Connected and Level Up Every call, email, and meeting builds trust and moves the needle. This is just a taste of what’s coming. Keep your eyes peeled for the full book, because when it drops, it will give you the tools, strategies, and mindset to dominate your marketing and convert more of those “Hell Yes” clients than you ever thought possible. Stay tuned; you will not want to miss this.
4 • (303) 544-2125
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