SHILPA TIKU TRENDS WITHIN WOMEN'S HEALTH AND BEAUTY SUPPLEMENTS MARKET
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Skin health is paramount to “skintellectual” teens*: Brands are launching aesthetically pleasing products which also meet efficacy, sustainability, transparency, convenience, and price criteria, which resonates well with teens. The convenience of ingestible beauty supplements for consumers with busy lifestyles: Companies are increasingly offering convenient product formats such as jellies, stick packs, and beverages to help working women integrate their products in busy lives. Some companies provide personalized solutions for acne, based on results from a quiz on their apps. Users can track their skin’s health and progress with apps. The algorithm customizes the user’s next round of treatment based on actual results. Probiotic supplements are another trend that is gaining popularity. Additionally, some companies are increasingly emphasizing personalized supplements to cater to individuals’ needs based on diet, lifestyle, microbiome, and allergies. The cult of wellness has bridged the gap between ingestible and topical cosmetics: Several skin-care brands are now expanding their product line to include ingestible. Collagen is a major ingredient in beauty supplements. Using collagen in ingestible beauty products is highly relevant among today’s rapidly growing customer trend towards holistic health and wellness. It plays an active role in promoting beauty from within through anti-aging effects, strengthening nails, and providing nutrition for hair. Collagen-based products are in high demand among Millennials and Gen-Z for slimming and beauty purposes, and elderly customers for anti-aging effects due to low levels of collagen production. Collagen from fish, jelly, and sponges are considered sustainable sources and is attracting huge interest due to their abundant and safe presence. * Source: Cosmetic Design Asia Research and development are a significant part of the product development process within this space. Companies constantly work towards conceptualizing and formulating new products, which are then patented. Research and development help them meet the ever-changing demand of their customers and stay ahead of the competition – note Shilpa Tiku, Chief Research Officer and Partner at Verify Markets. Personalized supplements are expected to positively influence the future of the women’s beauty supplements market. Major companies are diversifying their offerings, which include: Newer form factors, improvements in efficacy, taste, and smell, collaborations with other companies to develop new products, and usage of traceable and sustainably sourced traditional superfoods.
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