Selling with the Denman Drapkin Group
Serving you better.
Meet the Denman Drapkin Group
$1.4B+ TOTAL HISTORIC SALES TO DATE 2,150+ TOTAL HISTORIC TRANSACTIONS TO DATE
Combining the talents of twenty-three top-tier Realtors bolstered by a seasoned Marketing and Operations team, the Denman Drapkin Group comprises an impressive roster of agents with over a century of collective experience. Seamlessly blending cross-functional expertise, compassionate advice, and a stress-free execution, the team does whatever it takes to achieve the most advantageous outcome for their clients. Providing a sense of belonging for clients and peers alike, their greatest contribution is cultivating the vibrant community they call home. Relationships are the foundation of what they do – and why they do it.
MEET THE TEAM
Chapter One
Your Dedicated Support Team
Team Leader 617.697.7562
Todd J. Denman
todd.denman@compass.com 11 years real estate experience
Director of Sales 508.446.0006
Don Minchello
don.minchello@compass.com 17 years real estate experience
Director of Operations 978.998.0144
Haley Vera
haley.fehling@compass.com 8 years real estate experience
Director of Marketing 413.695.3258
Olivia Mathieu
oliviamathieu@compass.com 6 years real estate experience
Marketing Manager 617.247.3851
John Ellsworth
john.ellsworth@compass.com 12 years real estate experience
Transaction Coordinator hannah@theleveragedept.com
Hannah Brooks Groder
Field Associate ellen.wellingddg@compass.com
Ellen Welling
MEET THE TEAM
Chapter One
Nobody knows Real Estate like we do
From Boston to Cambridge, the South Shore to North Shore, and to the MetroWest, Denman Drapkin Group services all towns and price points across Greater Boston. SERVICING GREATER BOSTON AND BEYOND
MEET THE TEAM
Chapter One
Notable Sales across Greater Boston
99 Rindge Avenue, Cambridge 5 BD 4 BA 3143 SF $2,600,000
255 Commonwealth Avenue #3, Back Bay 2 BD 2 BA 1671 SF $2,525,000
25 Lochstead Avenue, Jamaica Plain 4 BD 3 BA 2598 SF $2,509,000
52-54 Gold Star Road, Cambridge 5 BD 3 BA 2623 SF $1,735,000
4 Emerson Street, Unit 2, Somerville 5 BD 4 BA 3059 SF $1,680,000
19 Howe Street, Somerville 3 BD 3 BA 2132 SF $1,218,750
MEET THE TEAM
Chapter One
Notable Sales across Greater Boston
216 Lowell Avenue, Newtonville 3 BD 4 BA 1700 SF $1,200,000
202 Middlesex Avenue #2, Medford 4 BD 3 BA 2262 SF $1,156,500
58 Lindenwood Road, Stoneham 4 BD 3 BA 3243 SF $1,050,000
37 Newport Street #1, Arlington 3 BD 2 BA 1498 SF $1,005,000
99 Tremont Street #211, Brighton 1 BD 1 BA 846 SF $615,000
45 Symmes Street #1, Roselindale 2 BD 2 BA 1121 SF $550,000
MEET THE TEAM
Chapter One
CHAPTER TWO
Our Marketing Plan at a Glance
We execute a tailored and comprehensive marketing strategy for each listing. No effort is spared when it comes to promoting your home to reach the widest audience. We will bring your home to life through an omni-channel marketing campaign, ensuring it consistently shines across every platform.
Our marketing plan at a glance
INITIAL PROPERTY PREPARATION
1+ MONTH PRIOR TO LISTING
Home evaluation and cosmetic renovations to be completed If applicable, stage the property Conduct pre-photography “walk-through” to ensure property is in great condition to shoot Schedule media contacts to professionally shoot the property Professionally photograph the property, including exteriors, interiors and aerial (if applicable) Create professional foor plans Finalize brochure and marketing copy Create draft of the listing for Compass Coming Soon and the MLS Install listing signage on the property
COMPASS COMING SOON & PRE-MARKETING
2 WEEKS BEFORE LISTING
Install a “Coming Soon” rider on the listing signage Launch the property on Compass Coming Soon, our exclusive platform to build anticipation without garnering days on the market Drive buyer excitement by teasing highlights of the listing on social media, typically utilizing “Reels” Tease out the Compass Coming Soon listing via a digital advertisement on Facebook and Instagram, delivering the ad to consumers and potential buyers who don’t organically follow us Leverage our exclusive Compass network to highlight the listing to agents in other markets Preview the listing at several Compass offce meetings, including a Broker Open Tour Buy custom URL (such as 123MainStreet.com) and create in-depth website page that provides easy buyer access to listing information, photos, foor plans, and relevant documents. Create and professionally print brochures
LISTING MARKETING
LAUNCH
Publicly launch the listing on the MLS which syndicates to several real estate sites like Zillow, Trulia, Homes.com, Redfn, Wall Street Journal, etc. Replace “Coming Soon” rider on the property signage with custom URL Website rider (123MainStreet.com) Host a series of open houses as needed, starting with 3+ during the frst week Host private showings as needed Offcially launch property on social media channels while promoting upcoming open houses Send out an email blast to DDG agent network, including 2K+ brokers and real estate agents in the area, as well as inclusion in our team monthly newsletter to 10K+ subscribers Send out postcards to promote the property when/if applicable Launch targeted marketing tactics when applicable, including a digital retargeting campaign, takeovers with local Boston publications, etc.
OUR STEP-BY-STEP PLAN
Chapter Ttwo
A Multi-Channel Marketing Approach, Designed to Stand Out
From brochures and postcards to social media and emails, our marketing collateral effectively communicates your property’s story and attracts more potential buyers. We create and execute a tailored marketing plan for every listing based on the potential buyer and where they are geographically stemming from. Below are some examples of the types of omni-channel marketing tactics that we can deploy.
MARKETING TACTICS AT A GLANCE
Chapter Three
The Power of Professional Photography
Beautiful photography is one of the most powerful tools for selling your home. Denman Drapkin Group uses a few best-in-class photographers to show your home in its best light, make a positive frst impression, and attract more buyers.
MARKETING TACTICS AT A GLANCE
Chapter Three
Dedicated Property Website
We create a dedicated, custom website to showcase information about the property. We also buy a custom property URL so it’s easy to fnd the website, such as 123Main.com. Each website page typically links to the following:
Photo Gallery Professional Floor Plans Interactive google map with points of interest Open House Schedule Documents about the home, including condo documents, deleading documents, etc.
MARKETING TACTICS AT A GLANCE
Chapter Three
Thank you for your consideration.
Denman Drapkin Group M: 617.697.7462 denmandrapkin@compass.com
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