Our marketing plan at a glance
INITIAL PROPERTY PREPARATION
1+ MONTH PRIOR TO LISTING
Home evaluation and cosmetic renovations to be completed If applicable, stage the property Conduct pre-photography “walk-through” to ensure property is in great condition to shoot Schedule media contacts to professionally shoot the property Professionally photograph the property, including exteriors, interiors and aerial (if applicable) Create professional foor plans Finalize brochure and marketing copy Create draft of the listing for Compass Coming Soon and the MLS Install listing signage on the property
COMPASS COMING SOON & PRE-MARKETING
2 WEEKS BEFORE LISTING
Install a “Coming Soon” rider on the listing signage Launch the property on Compass Coming Soon, our exclusive platform to build anticipation without garnering days on the market Drive buyer excitement by teasing highlights of the listing on social media, typically utilizing “Reels” Tease out the Compass Coming Soon listing via a digital advertisement on Facebook and Instagram, delivering the ad to consumers and potential buyers who don’t organically follow us Leverage our exclusive Compass network to highlight the listing to agents in other markets Preview the listing at several Compass offce meetings, including a Broker Open Tour Buy custom URL (such as 123MainStreet.com) and create in-depth website page that provides easy buyer access to listing information, photos, foor plans, and relevant documents. Create and professionally print brochures
LISTING MARKETING
LAUNCH
Publicly launch the listing on the MLS which syndicates to several real estate sites like Zillow, Trulia, Homes.com, Redfn, Wall Street Journal, etc. Replace “Coming Soon” rider on the property signage with custom URL Website rider (123MainStreet.com) Host a series of open houses as needed, starting with 3+ during the frst week Host private showings as needed Offcially launch property on social media channels while promoting upcoming open houses Send out an email blast to DDG agent network, including 2K+ brokers and real estate agents in the area, as well as inclusion in our team monthly newsletter to 10K+ subscribers Send out postcards to promote the property when/if applicable Launch targeted marketing tactics when applicable, including a digital retargeting campaign, takeovers with local Boston publications, etc.
OUR STEP-BY-STEP PLAN
Chapter Ttwo
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