Celebrating the 2022 Bold For Blue Award Winners
Elevating Prostate Cancer Awareness For the second year, ZERO partnered with Bayer Pharmaceuticals to host
For the second year, ZERO partnered with the Annual Blue Jacket Fashion Show in New York City to raise awareness, improve early detection, and save lives. This high-profile, celebrity event unites the worlds of fashion, entertainment, sports, healthcare, and media to discuss prostate cancer, emphasizing racial disparities and underserved communities. Celebrities included Bill Nye, Don Lemon, and Mario Cantone, among others, and was covered by many major press outlets. Janssen Oncology sponsored the event. To expand the event’s impact, the Blue Jacket and ZERO partnered with New York’s Mount Sinai Hospital and Montefiore Medical Center to host two free prostate cancer screening events. The Mount Sinai Robert F. Smith Mobile Prostate Cancer Screening van provided no-cost screenings at a site in Harlem, and Blue Jacket Fashion Show guests had the opportunity to be screened for prostate cancer onsite at the fashion show location in Manhattan.
ZERO rolled out the “blue carpet” once again for the fifth annual Bold for Blue Award Ceremony – a celebration of the passionate and committed men, women, families, and companies who have made a bold impact in the fight against prostate cancer. Last year’s Bold for Blue fundraising awards showcased those who have gone above and beyond with lifesaving fundraising efforts to support patients and their families during their most urgent need. The Impact Award winners were Jamie Bearse, ZERO’s former President and CEO, for his 21-year service to our community, and Ted Healy, for going above and beyond the call of duty to raise awareness and funds for our cause. The Legacy Awards honored the contributions of Judge Ralph Burnett, Robert Ginyard, Quentin “Skip” Lockwood, Bob Samuels, Susie Schlernitzauer, Jonathan Schwartz, and John Willey. The winner of the Hope Award for their exemplary dedication, service, and giving hope to prostate cancer survivors and their families was Donna Hollister.
The Caesar Blevins Warrior Award recipients , inspired by and named after a prostate cancer super- advocate who passed away in April 2021, are Steve Abbott and Len Sierra. The Megaphone Award Winner was presented to Frederick Anderson, the founder of the Blue Jacket Fashion Show. The Years of Service Award honored Dr. Les Raff, and the Prostate Cancer Awareness Month Impact Award honored Darrell Sabbs. The Health Equity Advocacy Award was awarded to Representative La Shawn K. Ford of the 8th District in the Illinois General Assembly; Health Equity Individual Award to Jeff Fortson; Health Equity Lifetime Service Award to Congressman Bobby Rush of the 1st Congressional District of Illinois; Health Equity Organizational Award to Prostate Health Education Network (PHEN); and the Prostate Cancer Veterans Advocacy Award to Colonel Paul Taylor, retired US Army. The Top Corporate Fundraisers include AutoNation, Baird, Bayer, Pfizer, and Tito’s Handmade Vodka.
the “Prostate Cancer Uncensored” podcast series as part of the We’re Not Gonna Take It prostate cancer education campaign.
LEGACY AWARD WINNER SPOTLIGHT “It was amazing to be honored as one of the Legacy Award winners, along with many other passionate and dedicated prostate cancer advocates. I am grateful for the recognition of my impact on the prostate cancer community. I know that my brother Terry would be proud of the work I have done and continue to do in his memory.” Legacy Award Recipient Suzanne Schlernitzauer ZERO Champion Prostate Cancer Advocate
The podcast series, co-hosted by prostate cancer survivor and famed musician Jay Jay French of the heavy metal band Twisted Sister, has attracted thousands of listeners to learn more about prostate
cancer, symptoms, side effects from treatment, and more. The We’re Not Gonna Take It podcast includes candid discussions with celebrities, including prostate cancer survivors Rob Halford of Judas Priest, William King of the Commodores, and Cowboy Max, a TikTok superstar. Because of the campaign’s broad reach and patient education efforts, the campaign gained national recognition. The campaign was nominated for three prestigious media awards. • Reuters Most Valuable Digital Patient Engagement Award - Finalist • Reuters Most Valuable Collaboration Award - Finalist • 2023 NA SABRE Marketing to Men Award - Finalist
Top Fundraisers included Susan Blackney, Kristin Boehm, Catherine Chapman, Zach Collins, Trevor Cohen, Alex Parker, Jackie Cromwell, Michael Dunne, Pat Forsburg, Alan Hosack, Sandy Maxey, Bill Miller, Team Nikituk, Anna and Ryan Pessah, Megan Robertson, Ed Varney, and Wendy Zweig.
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