The marketing experts
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Welcome to Accord North
A company of creative thinkers, digital strategists, planning experts and problem-solvers, the strength and depth of our expertise is second to none. With consumers accessing multiple channels in multiple ways, it’s our job to brilliantly blend strategy, creativity and content into successful campaigns that build brands, drive audience engagement and exceed commercial goals. A n independent marketing agency based in Manchester.
3 offices | 120 staff
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Our values W e take pride in our professional approach, friendly demeanour and determination to deliver an outstanding service - but it is our company values that form our DNA. They guide the way we work with our clients, business partners, suppliers and each other.
By being passionate, driving collaboration, taking responsibility and being open-minded, we have created a vibrant company culture where ideas can blossom, people can thrive and success can flourish.
We are dedicated to building strong, long-lasting and successful business relationships. This spurs us to go above and beyond.
Encourages a culture of curiosity, drives innovation, inspires a sense of community and increases productivity.
Sally Winfield, CEO
This is the basis for everything we do and the prerequisite for our success. It’s about being adaptable, considerate, open and honest.
We are transparent and accountable, with a commitment to energise, engage and inspire. We value innovative ideas and fresh thinking.
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Our brilliantly joined-up approach
E xperienced, flexible and energetic, clients
From initial strategy through to branding and positioning, audience profiling and campaign planning, it’s our job to brilliantly blend strategy, creativity, content, technology innovation and meaningful insights.
come to us for ideas, service and results.
Most consider us true extensions of their team, working closely with us to develop and implement every stage of their marketing plans.
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Portfolio of services
Planning & insights
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O ur marketing expertise is at the core of what makes us different, but to deliver that difference we need the best people for the job.
We bring our collective experience and skills to offer brilliantly joined-up campaigns, designed to enhance your brand,
Enthusiastic, flexible and super lean. To us, that’s a special blend of expert, dedicated teams with fewer layers and more doing. To our clients, that means getting the most from their budgets.
Our 2019 charity partners:
maximise return on investment and sell more stuff.
We practise what we preach
We believe that Corporate Social Responsibility is about more than just donating money - it’s about offering our time, energy and resources to make a real difference to our chosen charities. As part of this commitment to giving back, every year we choose a new charity partner. In previous years, we have worked with Age UK, Children with Cancer UK and War Child, raising over £30,000 in three years.
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(some of the amazing)
Organisations we work with
Winning hearts, minds & awards
W e always say that our best work is yet to come, not because we like clichés, but because we believe the more we practise, the better we get. In recent years we have won, and been shortlisted for, several awards that recognise our creativity, innovation and marketing expertise.
Best online/social campaign Age UK Mobility
Best advertising campaign (under £250K) Le Boat
Best use of illustration/animation Anchor Trust
Content campaign of the year Age UK Mobility
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A s an official Google Premier Partner agency, we are recognised as a trusted business partner who takes pride in delivering fully integrated campaigns that drive traffic, deliver leads and boost sales. Because, like you, we’re not interested in anything else.
Google classifies Accord in the top 1%of agencies in the UK.
We have been part of the Google Premier Partner programme since its inception in 2015; keep in mind that this is the highest Google certification that exists. In order to qualify, we must continuously meet Google’s exacting requirements in three key areas: best practice, ad spend and performance growth.
Retaining this status is always front of mind as it provides us with direct access to Google’s highest level of support, research and insights, new betas and invites to exclusive conferences - helping our clients stay ahead of the competition.
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Research & planning
To ensure our insights are grounded in data and our recommendations are fully validated, we have invested in an eclectic range of planning tools.
S trategic planning is the application of thinking that goes hand-in-hand with data and statistics for long-term planning. It has a broad focus on the market, consumers, media influencers and competitors.
We adopt three core principles:
Role of media: Using our audience
Audience: This involves profiling consumers to define demographic groups, to understand buying habits and interests and to identify media preferences. Market: This stage includes analysing and understanding the market and competitor landscape.
From analysing market trends and seasonal fluctuations to observing competitor activity and the travellers’ path to purchase, it is our goal to identify short, mid and long- term opportunities that underpin your acquisition, penetration and retention strategies.
and market knowledge, we make informed and objective decisions based on how media impacts consumers and when. These three stages are used to effectively plan campaigns, think through strategies, debate approaches and discuss ideas.
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Performance & analysis
W e recognise that you have financial goals to hit. We completely get that. That’s why we focus on driving performance to drastically improve the metrics that matter - awareness, engagement, conversions and sales.
We focus on goals, audiences andmessaging, not on stand- alone tactics.
what needs to be done to get people loving, sharing, calling and clicking more often! We are the experts in results-driven performance marketing. Our commercial focus is always on acquisition, engagement and conversion .
To stay competitive, brands must engage potential advocates in conversation, make them curious, and connect with them in the right places, at the right times. Before we even put pen to paper, we first gain an understanding of your key objectives and identify exactly
Underpinned by factual and measurable results.
Lucy Boland AGENCY DIRECTOR 0161 714 9681 email@example.comPage 1 Page 2-3 Page 4-5 Page 6-7 Page 8-9 Page 10-11 Page 12-13 Page 14-15 Page 16-17 Page 18-19 Page 20
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