REFERRAL STREAMS RUNNING DRY? TRY THIS.
VISUAL BRANDING Expanding Beyond Your Logo
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legal market, it’s also mostly untapped.
When you think of visual brands, an iconic logo might pop into your mind. But logos are only the beginning of visual branding. While a strong logo is a terrific start, there are many other aspects that you should dedicate your time and money to. Here are a couple of tips you can follow to ensure successful visual branding. THE LOGO Start with your logo. You want your customers to notice you, and one way to do that is with a simple yet eye- catching logo. It’s usually the first interaction someone has with your company, so make it memorable. However, it’s important not to let your logo carry everything else. Saul Bass, logo designer for United Airlines and the Girl Scouts of the USA, states, “Logos are a great extension of the internal realities of a company.” A logo is representative and gives your customers something easy to remember, but it doesn’t encapsulate your whole business. THEMES When you make promotional materials or certain merchandise, such as business cards or gift cards, the design should relate to your company. This doesn’t mean you should slap the logo on every item. The theme or design that you chose to represent in your logo should be present in your merchandise and promotional media. Keep the same color schemes and style for everything, but vary the imagery and design. This helps associate the product with your company without printing the same thing over and over. When your visual brands match, it creates a bridge to your company. When your theme is inconsistent, you create mistrust between you and your customers. A changing logo or style will create a sense of uneasiness or suspicion that your company might not be authentic or reputable. Any visual element that you design to represent your company should remain the same. If it’s unavoidable, change it as minimally as possible. Consistency in visual branding builds trust and helps customers recognize you. Incorporating visual branding beyond your logo will bring more positive recognition to your company. Follow these tips to create great visual branding. CONSISTENCY
A lot of our clients are using this approach to get the lion’s share of their new cases, so it definitely works. The reality is that the good old days are still here. And for those who know where to look, the referral streams haven’t run dry at all. Here’s where you can listen to the podcast and discover where to find them:
The referral streams are raging as strong as ever — you just need to know where to find them. I recorded a podcast a while back detailing exactly how to do this, and it’s filled with valuable advice for getting referral business in places most attorneys haven’t considered. In fact, you’ll discover one specific strategy that’s not only mostly unknown in the
Speakeasy.marketing/ referrals
REAL SECRETS OF ATTORNEY MARKETING LAW SCHOOL DARES NOT TEACH
(2nd Edition)
• Five new chapters, live chat, what’s changing for personal injury attorneys marketingwise in 2018, and more • Completely revised and updated for 2018 • Complimentary copy mailed or emailed upon request
Available on Amazon Kindle or by emailing rj@speakeasymarketinginc.com.
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