361 |
(50) Keith Johnson, “Cinema Advertising,” Journal of Advertising, Vol. 10, No. 4, (1981): 11–19. (51) Khowanas Saeed Qader et al, “Analyzing different types of advertising and its influence on customer choice,” Journal of Humanities and Education Development, Vol. 4, Issue. 6, (November- December 2022): 11. (52) Winston Fletcher, Advertising: A Very Short Introduction, (Oxford: Oxford University Press, 2010): 58. (53) Edmond Bruneau, RX for Advertising, (Boston: Boston Books, 1986), 101-102. (54) Dilan Çiftçi, Büşra Betül Karabulutlu, Outdoor Advertising as Visual Communication: The Example of Ankara, Journal of History Culture and Art Research, Vol. 9, No. 2, (June 2020): 434-435. (55) Xiaodie Xie, “Research on Outdoor Advertising Creativity and Communication Strategy Under the Background of 5G,” Media and Communication Research, Vol. 2, (2021): 3. (56) Outdoor Advertising: the Modern Marketing Force, (Outdoor Advertising Association of America, 1928), 23. (57) E. Karthika and T. Maheswari, “The Effectiveness of Internet Advertising on Consumer Behavior,” International Journal of Scientific Development and Research (IJSDR), Vol. 8, Issue. 7, (July 2023): 967. (58) William Beard, “Introduction to Industrial Advertising,” in Industrial Advertising Handbook, ed. Julian Boone, (New York: McGraw-Hill, 1953), 2-3. (59) Aivars Gabriel Helde, Social advertising, Thesis for: Doctor of Philosophy in Psychology, (RISEBA University of Applied Sciences, 2014), 166-167. (60) Monle Lee, Carla Johnson, Principles of Advertising: A Global Perspective, 2n ed, (New York: Routledge, 2005), 7. (61) Hany Makhlouf, “Global Advertising Issues and challenges,” American International Journal of Business Management (AIJBM), Vol. 2, Issue. 6 (June 2019): 87-88.
Made with FlippingBook Online newsletter