AWA Conference (Cont’d from Page 4)
& Gamble, Nestlé, Danone, Nike, and Coca-Cola, and moved on to examine how the value chain is reacting to the challenges these initiatives present — for both converters and suppliers. It is, she underlined,essential for the industry to respond positively. “The time is now, to collaborate, innovate, and do,” she said.“It’s from our materials, and from the contri- butions of the bold innovators behind them, that we’re creating solutions to the sustainability challenges that matter most — and ensuring a thriving future for our business.” Leadership Panel An executive leadership panel discussion moderat- ed by Corey Reardon followed, featuring Loparex CEO Simon Medley, Dow’s Massimo Rebolini, and Panoval CEO Wilco Van Zwieten, who among them explored the real-life impact of many of the current business challenges round the world — from COVID-19 to Brex- it,US/China trade relations, and the need to attract and retain young graduate professionals to this industry. Market-Focus: Labels, Graphic Arts The agenda for the label and graphic arts session was prefaced by AWA Associate Anum Javed Beg’s market overview. Pressure sensitive labels, she said, claim no less than 48 percent of the global market, and Jules Lejeune, Managing Director of FINAT, detailed trends and developments, both in markets and materials and in the association’s strong activity in the field of recy- cling and sustainability. Going beyond self-adhesive labels,he indicated many label converters today are also printing flexible pack- aging, shrink sleeves, and wraparound labels to broad- en their offering to the brand owners — whose agen- da also demands of converters shorter print runs, fast turnaround, and the ability to print variable-informa- tion-printed logistics labels. Jan ‘t Hart, Senior Director, Innovation, Sustainability and Compliance, Avery Dennison Label & Packaging Materials Europe, detailed current and future process- ing of liner by-products — mainly glassine papers but also, increasingly film release base. “It will take all of us to solve the challenge,”he said,de- scribingAvery Dennison’s pursuit of success through its strong, active recycling partnership with Cycle4Green, Lenzing Papier, Ecor, and Romei Replastics. What paper can do in terms of design for recycling in label applications was discussed, with a case study on curling control, by Mikko Rissanen, UPM Specialty Pa- pers’ Director, Business Intelligence and Development. More value from release liner can be gained through a
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