Take a look at this month's edition of The Community Conscience!
OCTOBER 2020 THE
COMMUNITY CONSCIENCE SMALL BUSINESSES IMPORTANT TO THE STATE Swiss Detail Is Our Featured Business
SMALL BUSINESS OF THE MONTH: SWISS DETAIL Running a small business can be the most challenging and rewarding endeavor we undertake in this country. According to the U.S. Small Business Administration, Montana alone has over 118,000 small businesses. Over 65% of all jobs in Montana come from small businesses, and over 244,000 people in this state get paychecks from small businesses. Although the grind and the challenges of running a small business can sometimes seem overwhelming, we persevere. Each month, Foust Law Office features a local small business owner who gets up every single day and keeps our state moving.
THE DEVIL IS IN THE SWISS DETAIL This month we feature an unlikely classic American car fanatic, Trisha Spoelder of Swiss Detail. Trisha and her husband Greg met at a classic American car show in Switzerland. Trisha, Greg, and Greg’s sister are the owners of Swiss Detail located at 3004 North 27th Ave. on Bozeman’s north side. Trisha is an accountant by trade while her husband Greg is a certified mechanic. Trisha and Greg landed in Bozeman after Greg’s sister led the way. Swiss Detail promises to make your car look brand new and can even reach those impossible to clean nooks and crannies. Trisha is passionate about classic cars. Last Mother’s Day, Greg purchased a 1962 Impala for Trisha. It is her prized possession. I am personally fond of Greg’s 1970 Chevrolet pickup truck as I drove a 1968 Chevy pickup truck in high school (at least when my father would let me). With COVID-19 came challenges for Swiss Detail. Ensuring that first responders and people who take care of the elderly have the cleanest vehicles possible was their first priority. As our economy picked up, delivery drivers, and Uber and Lyft drivers focused on cleanliness, creating the safest environment possible for their clients. Swiss Detail’s procedures have modified to address the challenges of COVID-19. They use a method for disinfecting that kills all viruses before they begin the detailing process.
Congratulations to Swiss Detail! You are Foust Law Office’s small business of the month.
- Lucas Foust
406-587-3720 • 1
Catchphrase!
6 THINGS CELEBRITIES TRIED TO TRADEMARK — AND SOME WHO SUCCEEDED
Celebrities love to trademark all sorts of things for one simple reason: People associate certain words with the celebrity’s brand, and the celebrity wants to protect that. It makes sense from a business perspective, but sometimes, it can get a little silly. Read on to see what the U.S. Trademark and Patent Office gave its blessing to and which trademarks it outright refused to create. Blue Ivy Carter Just days before their first daughter was born in 2012, Beyoncé and Jay-Z filed for a trademark on her name. The problem was that a wedding planning company called Blue Ivy was already using the name. Plus, Jay-Z mentioned to the media that their intention was to prevent others from using it. The trademark was denied. Kylie This generic trademark was filed by Kylie Jenner (of the Kardashians and Jenners). Her intention was to use her trademarked name for marketing purposes.
The trademark was denied, and Jenner even ended up in a brief legal battle with singer Kylie Minogue. ‘Let’s get ready to rumble!’ One of the most well-known catchphrases of all time was successfully trademarked in 1992 by its creator, boxing announcer Michael Buffer. Even better, it’s made Buffer a very wealthy man. To date, he has made nearly $500 million dollars by licensing the trademark. ‘Rock Star From Mars’ Back in 2011, actor Charlie Sheen had a very public meltdown. During the episode, he rambled off countless phrases such as “Duh, winning,” “tiger blood,” and “rock star from Mars.” In the end, he tried to trademark a total of 22 phrases, but all were rejected by the U.S. Patent and Trademark Office. ‘You’re fired!’ Donald Trump is known for many things, including emblazoning his name on everything he owns. Long before he was president and while host
of “The Apprentice,” he filed a trademark on the show’s catchphrase. It was denied because it was too close to a preexisting (and trademarked) board game called You’re Hired. ‘BAM!’ TV chef Emeril Lagasse was a pioneer in the world of cooking shows. He popularized cooking on TV and captivated audiences by exclaiming one simple phrase every time he added an ingredient to whatever he was making: “BAM!” Naturally, he trademarked his signature phrase, but he doesn’t discourage people from using it as long as they keep it in the kitchen.
COULD A LLAMA SAVE US FROM COVID-19? Meet Winter, a 4-Legged Hero of Vaccine Research
Throughout the COVID-19 pandemic, people have turned to their four-legged friends for help and comfort. In Nebraska, an 11-year-old girl and her pony, Peanut, cheered up nursing home residents through their windows this spring, while in Pennsylvania, an award-winning golden retriever named Jackson starred in videos that kept thousands laughing. Pets like these have given the national mood a boost, but another four-legged critter deserves just as much recognition. Her name is Winter, and she’s the 4-year-old llama whose antibodies could help us beat the coronavirus. At this point, you’re probably thinking, “Llamas? Really? What will these scientists think up next?” But in fact, Winter wasn’t an outside-of-the-box discovery during the COVID-19 vaccine scramble. Llamas have been helping scientists battle viruses for
years. That’s because, along with her fuzzy brown coat and long eyelashes, Winter has a unique virus treatment hidden in her blood: llama antibodies. According to The New York Times, Winter has participated in past studies for both SARS and MERS — diseases also caused by coronaviruses — and her antibodies fought off both infections. Llamas have also helped out with research for HIV and influenza. It turns out llama antibodies are smaller than the ones found in humans, which makes it easier for them to wiggle into the tiny pockets in virus-carrying proteins. This superpower gives them the ability to “neutralize” viruses, including COVID-19. Studies are now showing that using these llama antibodies in humans could potentially keep coronaviruses from entering human cells as well.
At least two separate llama studies have shown the effectiveness of these antibodies on coronavirus infections. This summer, a team of researchers from the U.K. discovered that llama antibodies “have the potential to be used in a similar way to convalescent serum, effectively stopping progression of the virus in patients who are ill” when given to those patients in a transfusion. They also suggested that a cocktail of llama and human antibodies could be even more successful at temporarily blocking the virus. Studies of the latter are in the works, and scientists around the world have their fingers crossed for success. In the meantime, Winter will continue peacefully grazing in Belgium, unaware that she just might play a role in saving the world.
2 • www.lucasfoustlaw.com
The Spooky ‘Star Wars’ Shortage of 1977
HOW LUCILLE BALL SAVED ‘STAR TREK’ IN THE 1960S
Retailers across the country were selling out of “Star Wars”
A long time ago … in October of 1977 to be exact, Halloween was fast approaching and many parents faced a major dilemma. That year, kids didn’t want to go trick-or-treating dressed as vampires, witches, or ghosts. The classic costumes simply wouldn’t do. That Halloween, almost every child in the United States wanted to dress as their favorite character from the new hit movie, “Star Wars.” Today, you can walk into a Halloween City on Oct. 30 and easily pick up a costume for Rey, Darth Vader, or Princess Leia. But in 1977, less than five months after the release of the first movie in the popular franchise, getting your hands on “Star Wars” merchandise was a bit more difficult. Ben Cooper, a costume company in Brooklyn, had the foresight to license “Star Wars” for costumes right after the movie came out. Unfortunately, they didn’t foresee how great the demand for these costumes would be.
costumes as fast as they came in. Some stores reported selling more “Star Wars” costumes than pumpkins. Kids who got their hands on an authentic Han Solo or C-3PO costume were considered lucky. But kids who
arrived at the store to find the costume shelves empty didn’t throw in the towel. Instead, they went and found some brown towels to make their own Chewbacca costumes. In the current age of cosplay, homemade costumes based on movie characters are commonplace, but in 1977, this was uncharted territory. Kids searched for white dresses to be Princess Leia and bathrobes they could cut short
to mimic Luke Skywalker. Moms everywhere broke out their sewing machines and created costumes using only action figures for reference. It was grueling work, but it showed how much kids wanted to spend Halloween in a galaxy far, far away.
The “Star Wars” costume shortage marked a new era for Halloween — one where making your own costume was just as cool, if not better, than buying it.
Take a Break!
SPOOKY STRAWBERRY GHOSTS
Inspired by Candiquik.com
These adorable chocolate-dipped strawberry ghosts will be the stars of your Halloween party!
INGREDIENTS
• 16 oz white chocolate, chopped • 24 strawberries
• 1 package mini dark chocolate chips
DIRECTIONS
1. In a microwave-safe bowl, heat the white chocolate at 50% power for 30 seconds. Remove it and stir, then repeat the process until melted. 2. Lay out a sheet of parchment paper. 3. One by one, dip the strawberries into the melted white chocolate and set them on the parchment. Allow the extra chocolate to pool to form a “tail” effect. 4. Before the chocolate coating fully cools, add three mini chocolate chips to each berry to form two eyes and a mouth. 5. Let chocolate set, then serve your spooky snacks!
SOLUTION ON PAGE 4
406-587-3720 • 3
Foust Law Office
PRST STD US POSTAGE PAID BOISE, ID PERMIT 411
www.lucasfoustlaw.com 406-587-3720 Fax: 406-879-4400
3390 South 30th Avenue Bozeman, MT 59718
INSIDE THIS ISSUE Small Business of the Month: Swiss Detail PAGE 1 The Weird Things Celebs Tried to Trademark PAGE 2 Could a Llama Save Us From COVID-19? PAGE 2 When ‘Star Wars’ Invaded Halloween PAGE 3 Take a Break PAGE 3 Spooky Strawberry Ghosts PAGE 3 5 Steps to a Safer Hotel Room PAGE 4
SOLUTION
5 STEPS TO A SAFER HOTEL ROOM Keep Strangers and Viruses Out WithThese Quick Tips
3. Quarantine your remote control. As USA Today puts it, “It’s common knowledge that one of the germiest items in a hotel room is the remote control.” To avoid the ick, pick up the remote while wearing gloves and drop it into a Ziploc. Then, remove your gloves and seal the bag. Now you can use the remote without touching it directly! 4. Invest in a rubber door wedge . Viruses aren’t the only risk in hotel rooms — break-ins are another concern. To keep your room secure, bring a rubber door wedge. They cost less than $10 on Amazon and make kicking in a door much more difficult. 5. For maximum security, bring a door alarm. Simple travel alarms hang from the handle of a door and have two prongs that slide between the door and its frame. When the door opens and the prongs separate, that triggers the alarm. These simple devices send thieves running, and Lewis N. Clark makes a model for just $14.99.
Staying home is the best way to protect yourself and your family from illness, but sometimes life gets in the way. Maybe you need to travel for work, to help a relative, or just to keep your kids from bouncing off the walls. If you have a hotel stay on the books, worrying about safety is understandable. But by taking these precautions, you can protect your loved ones and increase your odds of coming home healthy. 1. Bring a sanitation kit and use it! Most hotels are going above and beyond to sanitize their rooms these days, but it never hurts to take extra care. Before you check in, pick up cleaning
supplies like disinfectant spray, wipes, plastic bags, and gloves. Then, use them to wipe down your room. Focus on big surfaces as well as features like faucet handles, doorknobs, lightswitches, and microwave buttons. 2. Skip the decorative linens. Many hotels don’t wash decorative bedding like comforters and fancy pillowcases. To be extra safe, strip these off the bed and wash your hands afterward. If you’re chilly, opt for the hotel’s spare blanket (it’s probably hiding in a closet) or bring one from home.
Hopefully, these tips give you some peace of mind on your next trip. Happy trails!
4 • www.lucasfoustlaw.com
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