YES, EMAIL MARKETING STILL WORKS! 3 REASONS TO KEEP EMAILING CLIENTS DESPITE THE APPLE SETBACKS
You’ve done it — you’ve turned to Pg. 3, just like Marc asked you to on Pg. 1! Now we’ll answer that key question: Considering Apple’s new privacy updates, is email marketing even worth it anymore? Here at Spotlight Branding, our answer is “Hell, yes!” We’ve said for years that email analytics are overrated. Why? Well, because while knowing your open rate and click-through rates can be helpful, the No. 1 benefit of an email marketing campaign isn’t the data it gives you. It’s the valuable content it provides to your email list. This content educates your readers, positions you as the expert, and keeps your firm top of mind. Ideally, the people on your list will open your emails to get the full impact of that content, but in truth, open rates matter less than you think. Your email marketing will still make a significant impact and bring you referrals and repeat business even if no one ever opens those emails . Just seeing your firm’s name and a subject line related to your practice area is enough to build your brand, remind people of what you do, and make a referral or repeat business more likely. Plus, everyone has email! And they’re probably more willing to hand over their email
address than their phone number. This makes email just as valuable as the new, shiny strategy of text-message marketing. You’ll get better results if you use both.
To put it succinctly, there are three reasons to keep emailing your clients, prospects, and referral partners even if email analytics go to the dogs.
1. Content matters more than open rates. 2. Even unopened emails make an impact. 3. Email is a reliable, universal way to stay in touch.
Email may not be sexy or exciting, but it’s a tried-and-true marketing strategy that’s not going anywhere, and if it’s working for you today, it will still work just as well after the Apple update, even if you can’t track its impact.
To learn more about the power of email marketing, reach out to our team at SpotlightBranding.com/NL.
RESOURCE OF THE MONTH
FEATURED EPISODE From Our Newest Podcast, Center Stage
Never Forget a Follow-Up Again! Boomerang Keeps Your Emails Organized
Following up with all of your clients and colleagues can easily become a mess. How do you consistently remind yourself to follow up on an email if you haven’t heard back yet, especially before it’s too late? Boomerang solves this problem and more!
If you’re looking for more great resources to drive your business forward, take a look at this episode from our newest podcast, Center Stage .
024 – “ How to Generate Referrals Without Asking With Stacey Brown Randall”
We practice “zero inbox” here at the office, which means we always do our best to start and end the day with an empty email inbox. And while that may sound like a pipe dream, Boomerang allows us to make that happen. This low-cost app allows you to schedule reminders for yourself — Boomerang will return a sent email to your inbox after a specified time if you don’t hear back. It also allows you to simply return emails at a later date if you don’t want to address them at that particular moment. With Boomerang, our team now stays on top of their tasks and service approvals from clients with more dedicated follow-up, AND our inbox stays clean. This helps us be more productive and efficient, while providing us with that little mental health boost of a clean inbox. Learn more at BoomerangGmail.com.
Referrals are a huge part of a lawyer’s business, but many struggle with generating a good amount to help them grow. Stacey Brown Randall learned about the power of referrals the hard way and has now built her life around helping business owners generate more referrals, and do so without even having to ask! If you want more referrals, better clients, and higher ROI on all your marketing, call us today at 800-406-7229 to schedule a consultation!
Listen to this episode and find even more at SpotlightBranding.com/centerstage and subscribe on Apple Podcasts, Pandora, Spotify, or over a dozen other platforms!
Want more tools for your law firm? Visit SpotlightBranding.com/rotm
SpotlightBranding.com
3
Made with FlippingBook flipbook maker