Wheatley is proud to share that the beef and the ingredients in the food served at Boneheads is all locally sourced as much as possible. Wheatley is committed not only to using only fresh ingredi- ents, but also to helping support local suppliers. There is a culture in Nova Scotia that shares and embraces this commitment and the allure of sourcing local draws the support of the community in which the business operates. Wheatley tells us that while her business is thriving that, “It took a while for customers to embrace the concept of Southern barbeque-style counter service. Customer’s associated counter service with fast food and the expectation of cheap food, no one expected they would be served some of the best BBQ in Canada.” Wheatley says that she has noticed when talking to her customers that people are more educated now and are more interested in what goes on behind the scenes. People from across the province as well as tourists are ‘jonesing’ for delicious brisket or ribs from a local spot when travelling. Wheatley is so grateful for how her patrons from Halifax and beyond have embraced her business and shown their loyalty. She is committed to giving back to the community whenever possible.
“It took a while for cus- tomers to embrace the concept of Southern barbeque-style counter service.”
“Boneheads has always been able to pivot in response to change.”
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APRIL 2021 • SPOTLIGHT ON BUSINESS MAGAZINE
SPOTLIGHT ON BUSINESS MAGAZINE • APRIL 2021
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