“At Driven Automotive, we are striving to make a change in the world of automotive repair. We want everyone to know that there is a reputa- ble and truly honest group of dedicated people in your community, who care about customer service and the actual care taking of your vehicle. Our goal is to build a great customer base, keep it personal, and let everyone know we are here to help them when it is needed. We wish to change the way people perceive the automotive industry, and when they see a Driven Automo- tive franchise in the future, they will know that Driven Auto is the shop to visit without a second thought. We hope to force the competition to be more truthful and less dishonest when it comes to their actual automotive needs.” Howhave they built their business?Well, Jamanda is more than happy to tell you, “We cater to many vehicle owners as our team of technicians have diverse repair experience with multiple car manufacturers,” she goes on to say, “We have specialized service, tools and parts for all makes and models. We also have access to all manufac- turers’ service manuals, maintenance schedules, and even safety recall notices and service bulle- tins. This makes it easy for multiple car house- holds to feel comfortable in taking their new or old car to us.”
DRIVEN AUTOMOTIVE KEEPING YOU SAFE IN THE DRIVER’S SEAT by Lee Ann Atwater A nyone that has taken their vehicle into Driven Automotive in Hammonds Plains, Nova Scotia understands that Jamanda
Doyle, the owner and general manager, and her team are focused on customer service and being open and honest when it comes to keeping you safe in the driver seat and moving your busy life in the right direction. While chatting with Jamanda about her journey and why it is important to her that the brand be synonymous with honesty and integrity. Getting started in any business regardless of the industry is hard, building a respected and rep- utable brand in the automobile repair industry can be very stressful and demanding, but for Jamanda Doyle and Rob Newell the motivation was the easy part. Jamanda and her partner, Rob Newell, were both working for a local dealership, Jamanda as a salesperson and her partner, Rob, was a Red Seal automotive technician and both were on commission-based pay structure. Basi- cally, you have targets to meet to keep the bills paid. The two believed if we were going to work this hard pleasing and retaining their customers at the dealership, why not use their skills, experi- ence and loyal customer following and decided to take the leap of faith and jump into the crazy world of entrepreneurism. The pair opened the door, or should we say bays, to Driven Automotive in 2012 using the follow- ing Mission Statement as the foundation of their business and brand.
“We have specialized service, tools and parts for all makes and models. We also have access to all manufacturers’ service manuals, maintenance schedules, and even safety recall notices and service bulletins.”
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APRIL 2021 • SPOTLIGHT ON BUSINESS MAGAZINE
SPOTLIGHT ON BUSINESS MAGAZINE • APRIL 2021
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