Building Brands WITH BRITTANY
OVERLOOKED & UNDERVALUED
by Brittany Pickrem
YOUR BRAND GOALS The beauty about setting brand goals is that it gives you clarity on what’s important, and what’s not so important for your brand. The good news is that setting brand goals do NOT need to be complicated, and it’s totally OK if you don’t always achieve them. What matters most is that you are aiming for specific outcomes. Brand goals will become a reality by asking yourself these questions: • What is the goal I want to achieve? • Why is it important I achieve this goal? What impact will it have? • When do I want to achieve this goal by? • How might I achieve this goal within this time- frame?
T HREE AREAS OF YOUR BRAND TO STOP IGNORING Branding is often at the bottom of most small business owners’ priorities. Between sales, mar- keting, client fulfillment and more, branding can easily take a backseat when it should be a daily practice. Your brand is one of your most valuable assets of
your business. It has the power to differentiate you from your competitors, build your reputa- tion, and to make a difference. Although its clear that branding is important, what’s less clear is where you can best focus your energy to build a unique, and meaningful brand presence. In this article I’ve identified three areas that brand builders and business leaders tend to overlook and undervalue.
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APRIL 2021 • SPOTLIGHT ON BUSINESS MAGAZINE
SPOTLIGHT ON BUSINESS MAGAZINE • APRIL 2021
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