Products and services Coffee: espresso, cappuccino, latte, iced coffee Pastries: croissants, mufýns, cookies Snacks: sandwiches, salads Market analysis
Serve local community including students, workers and families Location on Main Street ensures steady stream of customers
Marketing strategy
Social media: Instagram, Facebook Flyers and posters Special offers: ‘Buy One Get One Free on coffee’
Financial plan
Startup costs: $10 000 Monthly expenses: $2000 Monthly revenue goal: $5000 Proýt: $3000 per month
Conclusion
Sunny Café aims to be the go-to spot in Ballarat for a great cup of coffee and a relaxing atmosphere
Alex’s business plan is a good one. However, it is not perfect. And it still needs to be evaluated. An evaluation will include looking at the advantages and disadvantages of the plan. The process has been started for you.
Advantages
Disadvantages
Well-deýned ýnancial plan with clear start up costs and proýt goals
The start up costs could be broken down further. What do the start up costs actually include?
15.5.3 Letmedo it Complete the following activities to practise this skill.
15.5 SkillBuilder activity 1. List the beneýts or strengths you can see for the business plan. For example, Alex is planning to operate as a sole trader — this type of business is very suitable if Alex wants to maintain full control of the business and wants to keep all the proýt. 2. Next, identify the limitations that you can see in the business plan. For example, operating as a sole trader means that the business is very reliant on Alex being able to operate the business every day. 3. Finally, what do you think? Should Alex go ahead with the business? Write down an evidence-based conclusion.
Jacaranda Humanities Alive 7 Victorian Curriculum Third Edition
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