LESSON 15.6 SkillBuilder: Communicating
LEARNING INTENTION By the end of this SkillBuilder you should be able to communicate ýndings or show information using an appropriate format for a particular audience.
15.6.1 Tell me When we communicate something, we are often using information and presenting it in a different format. We also aim to make it interesting for whoever we are going to show it to. 15.6.2 Showme The case study below has information from a variety of sources including the boost juice website. The information has been organised into sections and contains dot points to highlight key achievements.
CASESTUDY Boost Juice Who is Boost Juice?
Boost Juice Bars is a global chain of retail stores selling fruit juice and smoothies. Boost Juice also sells snacks, including banana bread, wraps and yoghurt. Janine Allis and her husband, Jeff, started the business in 2000 in South Australia. Why is Boost Juice successful?
Janine was inspired by a trip to the United States, where juices and smoothies were common. Back in Australia, Janine found, ‘In shopping centres, there was nowhere to get something healthy.’ Using her trip to the United States as research, Janine explains, ‘I studied the concept of smoothies and juice and took what I liked to develop a new concept in Australia called Boost.’ The business started small with just one shop in Adelaide. Janine was very hands-on in setting up the business — developing the structures, business plan and ethics that were needed to grow the business. This meant getting involved in every aspect: ‘I þew to Adelaide to open the ýrst store; I ran it, scrubbed the þoors and really learned the business.’
FIGURE1 An image of a typical Boost bar — bright, colourful and fun
This modest start gave Janine the chance to test the market. To reach their goal of expanding their brand, Janine focusedon franchises , developing strong branding as a way to lure the best franchisees and to win customers. ‘I never had the intention of opening just one store, but you have to open the ýrst one to work out the cost of goods, your wages, expenses and income, and work out if you have a viable business.’ Running her own business was a risk, but it gave Janine a way to try to balance her work and home life and the opportunity to work from home when her children were young. ‘When the time came to expand with a building program on 15 to 18 sites, we sold the house and put the money into the business.’
Jacaranda Humanities Alive 7 Victorian Curriculum Third Edition
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