• Poppy King founded Poppy Industries at age 18 after recognising the gap in the market for matte lipstick. • Molly Whiticker-Ferrie was aged 14 when she started her Melbourne-based business, Fairy Friends Forever, which specialised in birthday parties for girls.
Richard Branson
FIGURE2 Richard Branson
Richard Branson started the Virgin Group, which has companies like an airline and a mobile phone network. He began his ýrst business at age 16, a student magazine. You might know him for his fun stunts when launching new projects, like his idea for space travel. Branson is passionate and listens to his staff and customers. He carries a notebook to write down ideas and shares future plans with his team to inspire them to do their best.
Lorna Jane Clarkson
FIGURE3 Lorna Jane Clarkson
Lorna Jane Clarkson started the activewear brand, Lorna Jane. While working as a dental therapist, she made leotards and noticed people wanted stylish workout clothes. In 1993, she and her husband, Bill, opened their ýrst store. Now, they have over 130 stores worldwide. The Clarksons took a risk by focusing on ýtness clothing, even when others thought it was a small market.
17.5.2
The difference between a business owner and
an entrepreneur We’ve seen examples of famous entrepreneurs, but what’s the difference between a business owner and an entrepreneur? Both run businesses and help the Australian economy, but they act differently. Business owners may start or buy a business and focus on running it every day to make a proýt. They prefer to take small risks and make safe choices. Entrepreneurs do more. They look for new opportunities and take bigger risks. They create a shared vision and demonstrate initiative , innovation and enterprise . A business owner might solve a problem for a target market , while an entrepreneur aims to make a big change in the world.
606 Jacaranda Humanities Alive 7 Victorian Curriculum Third Edition
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