Conner Marketing Group December 2018

Fortune Favors the Bold by Tony Pearl

Almost two thousand years ago, Roman leader Julius Caesar used three bold words to describe a quick victory he accomplished in a war: “Veni, vidi, vici,” which means “I came, I saw, I conquered.” The fact that we, as a species, know who Caesar was, know what he said that long ago, and still hold him in high regard is a testament to the great things he did in his time … and it’s because he acted boldly . So how the heck does that apply to you as a real estate investor? Or anything else, for that matter? It actually applies in many ways. You see, Caesar was the kind of guy who didn't really mess around. He went to work and handled his business. If Julius Caesar was a real estate investor today, he'd probably be someone similar Donald Trump. Wait — did I just compare Caesar to Trump ? Yeah, I guess I did! In fact, I believe that any time anyone did anything worthwhile, they were acting boldly.

According to Dictionary.com (my favorite fast resource), the word “bold” is an adjective that means “not hesitating or fearful in the face of actual or possible danger or rebuff; courageous and daring” or “beyond the usual limits of conventional thought or action; imaginative.”

Hmm … “Courageous,” “daring,” and “imaginative.” I like that!

So, why be bold? What's in it for YOU?

Okay, let's consider the alternative. If you just want to be like everyone else, then I guess you don't have to be so bold. But where does that leave you? Mediocre. Average. Normal. And boring. Financially speaking, that would leave you poor to lower-middle-class. Great. (Not!) But when you act in a bold fashion, you have more confidence. When you have more confidence, people recognize that about you. You not only become more attractive to other people, but you also become more attractive to other things, such as opportunities and money. Hey, I didn't make up the expression “Fortune favors the bold” — I'm just quoting another great Latin expression: “Fortuna audaces iuvat . ” (Literally translated, it means “Fortune favors the brave,” just so you know.) By the way, doesn’t Latin sound cool? So, there you have it. The good news? We all have a choice about how we choose to act — timidly or boldly — every single day. We can choose to pick up the phone and make the calls we know we need to make. We can choose to reach out to people and help them. We can make more offers on houses. And when you have that bold confidence about you, sellers, buyers, and even private lenders WILL respond to you. They will likely be thinking, “What does THIS guy (or gal) know that I don't?” So, be bold. Have fun with it. Stand tall, and say things with a smile on your face and with confidence in your heart! Because if you truly want to create an even better life for yourself and your family, one of the best ways you can quickly make that happen is by being BOLD! On a personal note, I started shaving my head back in 2002. This gave me a very unique look that was quite different than before. Shortly after I started shaving was when I began having much success in real estate. So, I guess you could say that “fortune favors the BALD ” too! Ha!

Want to run for president? At any level, you've got to be BOLD.

Want to get a job? Be BOLD.

Want to start a business or do a deal? Be BOLDER.

Want to ask a girl (or guy) out? Yep! Be BOLD, baby!

Here's a big one: Want to be a successful real estate investor? You'd better believe you've got to be BOLD! ’Cause if you're not, someone else will be … and guess who's going to get that deal? I think you already know the answer … The Bold One. Now, I'm not saying that you always have to be bold. Heck, we all have to sleep at some point!

But when it comes time to handle your business, you know what you've got to do.

So, what does “being bold” really mean?

It can be a relative term; it doesn't have to mean that you're yelling and screaming at people, thumping your chest, or anything like that. Well ... maybe sometimes .

2 • www.JayConner.com • PO Box 1276, Morehead City, NC 28557

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