This donor funding has allowed the History Team to uplift untold stories, including “Jim Crow of the North,” which continues to engage communities in healing conversations, inspire local involvement in discharging racial covenants and has even influenced career paths. Five years later, the program’s impact continues, with 4.5 million YouTube views, and has become a key component in classroom and civics education across the U.S.
The giving process starts with conversation—we want to understand the donor’s passions, interests and experiences to find the right "match" within the work of public television. Our goal is to meet both the donor’s priorities and the financial needs of TPT. Are there tax benefits for those who contribute through planned giving, and how can donors learn more about those opportunities? Absolutely! Every donor has a unique set of circumstances and priorities. The Giving Team is happy to share details about the many giving opportunities within TPT. We also encourage donors to speak to their legal and financial advisors for guidance. As we look ahead to the future, what are the Giving Team’s highest priorities and goals for securing the support needed to ensure that the work of TPT continues for generations to come? At TPT, we constantly reflect on the rapidly changing needs of our community, and to do so, we rely upon continuing partnership with our community of donors. The TPT endowment (an organization’s savings account) provides dependable funding— even during economic uncertainty—and donors may align their major or planned gift to our endowment fund and program areas within. Significant giving is also vital to sustain our daily operations, allowing our content teams to strengthen the connection with our communities, our technical teams to leverage the latest innovations in production and distribution, and the station as a whole to garner the best talent in the industry.
Our educational programming has also grown thanks to donor support. TPT has leveraged donor giving to expand our community outreach efforts and meet families where they are. Our summertime library partnership has grown from 4 partner sites in 2022 to 18 this year. TPT’s Center for Lifelong Learning works with libraries to host free STEM learning events featuring hands-on activities and popular PBS Kids characters. What motivates donors to give a major or planned gift, and how do you work with them to align their interests with the organization’s goals? People contribute for many reasons. They may feel a personal connection to TPT’s mission and programs, a desire to make a lasting impact, trust in TPT, recognition, and tax or financial planning benefits.
We would love to discuss with you how your gift can support the TPT programs and services you care about for years to come. Contact the Giving Team at giving@tpt.org or 651-229-1410.
Photos (L- R): July 2023 MELSA Event at Sun Ray Library; Daniel Pierce Bergin, WEM Endowed Director of History, speaking at a "Jim Crow of the North" community event.
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