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OnlineMetals.com
Metals
OnlineMetals is a world-leading eCommerce metal and plastic supplier, specialized in cut- to-sizes, small to medium orders . Online Metals was acquired by thyssenkrupp, enhancing its capabilities and expanding its reach in the industry.
Metals | NA SAP Commerce Cloud SAP Emarsys Customer Engagement SAP Commerce Marketplace Management by Mirakl
2x Growth In revenue over three years 3x Profit Increase In over three year
Headquarters Seattle, Washington
Product Metals
Employees 100
Web Site onlinemetals.com
Featured Partner Mirakl
Business Challenges • Legacy e-commerce environment lacking functionality and scale to handle product customization demand and frequency required by customers • Need for a consumer-grade buying experience for complex B2B product. Business Outcomes • Enabled customers to discover metal products in innovative ways, simplifying querying the company’s comprehensive product catalog to identify the exact material that meets their needs • Created a novel metals and plastics catalog marketplace and onboarded more than 40 sellers • Facilitated meaningful recommendations and information to be displayed to customers when it’s most relevant to them Improved product portfolio management - thanks to built-in product information management capabilities that also provide opportunities for future use with other internal and external processes, such as punch-out scenarios
“Having SAP Commerce Cloud, SAP Commerce Marketplace Management by Mirakl, and SAP Emarsys Customer Engagement together provides us with a solutions ecosystem that helps us supersize the overall customer experience.”
Greg Raece President OnlineMetal
Read the Success Story
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