Student Designer Represents RIT On Three Winning Packaging Competition Teams BY MICHELLE COMETA Kelly Fellner is still packing heat. The packaging science major has been on three winning RIT student teams in the past four years at the annual Paperboard Packaging Design Challenge. In 2018, she was part of the Packing Heat team that took first place for its subscription box filled with fiery sauces and treats.
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When the Paperboard Packaging Council (PPC) announced this year’s finalists, the Rochester Institue of Technology (RIT) and Fellner were among them. The team of Fellner; Robert Fliegel, an industrial design student; and Rachel Tiano and Brianna Young, both graphic design students, were recognized for their Super Sibs Kit, a subscription box of treats for the Alex’s Lemonade Stand Foundation. Winners will be announced at the Paperboard Packaging Alliance’s Council Meeting and Spring Outlook and Strategies Conference March 9-11, 2022, in Denver, Colorado. The competition, then presentation in front of industry leaders at the meeting, continues a tradition of design- ing products that are both sustainable and functional. And it provides multiple co-op and career opportunities for RIT’s students. Integrated into an RIT design course, the competition is a collabo- ration between the College of Art and Design and the College of Engi- neering Technology. Students from graphic design work with peers from industrial design and packaging science, bringing together knowledge from each area to develop packaging options that are both exquisite and practical products. Each year the competition challenge is different, reflecting packaging trends and current events. This year’s challenge was to create packaging for nonprofit or community organizations to promote their missions to supporters or users. The team chose Alex’s Lemonade Stand Foundation for Childhood Cancer and modified an ac- tivity in the “sibling” box sent to family members of children with cancer. “It was inspirational, but also a fun, branded product,” said Fellner, who is from Buffalo, N.Y. “The idea was to make a Hope Box, and every- thing a kid needs would be in it. It also reflected our focus on recyclability and sustainability.” Kelly Fellner has been on multiple winning teams involved over the past sever- al years in the Paperboard Design Challenge, including this year’s entry.
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January 10, 2022
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