Converter Outlook: Part I (CONT’D FROM PAGE 28)
doubt you made every delivery and your doodoo does not stink, but truly how many of you are there out there? “The year 2022 needs to be the year where we get in tune with our clients and relearn just how to deliver Ulti- mate Customer Satisfaction. It starts with simply first say- ing thanks. When was the last time you actually called up one of your clients and told them thank you? Remember to share those same gestures with your suppliers during this next year. “To sum up, for 2022 we need to continue to drive pricing power with market shifts and not just what Mad Magazine tells us. This is super important to the livelihood of your company and our industry. It’s not only about lin- erboard movements, it’s about labor, transportation costs, supply chain issues and price escalation in just about ev- erything we buy. “Remember, the best way to attract and retain em- ployees is to build YOUR culture based on a set of val- ues that are akin to YOUR company. Only those that FIT with YOUR culture will thrive in your organization. Begin to train and retrain everyone in your company. If you think you do good job in this area, make 2022 the year to be the best-in-class. Your employees are thirsty for development, not only in their skilled position but in other areas of your company and in their personal development. Get focused on customer retention. We need to become much better than we have during the last few years. Don’t you think
FUN to just keep our sanity. Keeping our culture through Covid was not an easy task and I contend it was the most important thing we had to accomplish with most of our em- ployees working remotely. To win with employee attrac- tion and retention, the prospective and employed have to fit. Values allow you to build that fitment equation. Culture and leading culture with demonstrative values is the ulti- mate key towards attracting and retaining employees. “The next or biggest challenge we will see in 2022 will be customer retention. Supply chains will still be messed and labor issues will abound, as will this pesky virus. As we all know, we were not the greatest suppliers to our hungry clients. With Covid, labor shortages, transportation issues, skyrocketing costs of just about everything and paper is- sues to name a few, we were not that Johnny-on-the-spot solution for our clients during the last few years. I believe we lost our Customer Service edge. “Yep, if we were to take a step backwards and put our- selves in the shoes of our clients, just how well did we do with the lifeblood of our companies? Certainly, they were just delighted to get the shipment from us that we told them three times it may show up and finally did a day later! In reality, we actually sucked. Yes, they should be so grateful that we delivered something as they missed their deliveries to their clients. Not a real good spot to be in. Okay, some of you wonders of America can say without a
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