Retail Packaging Trends (CONT’D FROM PAGE 38)
Board Converting NEWS INTERNET DIRECTORY
especially if you prefer a fresher and cleaner look for your brand. Consider adapting this particular visual style and let packaging designers transform your logo. 3. Caricature : Brands use caricatures or mascots to promote their brand easily. Nowadays, there are lots of brands that sell the same things, making it hard for con- sumers to distinguish one from the other. Companies incorporate animated characters, cartoons, animals, or caricatures into their packaging to make it unique. You can add cute and childish elements into your design to capture more people’s attention. 4. Throwback or Retro Design : Retro designs are trendy lately. Brands change back to their original de- sign to give a feeling of nostalgia to customers. They also sometimes change into the old design to show their histo- ry as a brand.
THE HAIRE GROUP www.hairegroup.com
Haire Group is the premier provider of new machinery for the corrugated industry. As the exclusive US & Canadian agent for one of the largest machinery manufacturers in the world, Haire Group is able to pair clients with the best machinery solutions for the best value to meet their spe- cific needs. As an operating partner of the US-based DFA Technical Support Center (a joint venture of Haire Group and Dong Fang), Haire Group delivers top-notch 24/7 pro- fessional, reliable service and support, maximizing quality and uptime. Additionally, Haire Group has been the indus- try’s #1 pre-owned machinery broker and plant equipment appraiser since 1976. HarperLove is the leading provider of specialty adhesives, performance additives, and wet-strength resins to corru- gated packaging manufacturers. With the largest and most experienced field service and technical support team posi- tioned throughout the U.S. and Latin America, HarperLove has a long-standing reputation for providing outstanding service and delivering demonstrable performance improve- ments. HarperLove’s renowned services include not only innovative product development and custom product for- mulation, but also machine and process assessments, ad- hesive formula adjustments, machine tuning, detailed ser- vice reporting, and more. HARPERLOVE www.HarperLove.com
KIWIPLAN www.kiwiplan.com
Kiwiplan - premier worldwide software provider of enter- prise-wide, fully automatic solutions specifically for the cor- rugating and packaging industries. Kiwiplan’s Total Solution delivers comprehensive, seamless real-time flow of infor- mation from sales order management to dynamic total plant scheduling and inventory control through shipping.
These designs are characterized by toned or muted colors with bold letters and shapes, reminiscent of the overall vibe of the 90s. Because packaging using this visu- al style stand out from other brands with modern designs, it tends to get more attention from potential buyers. 5. Socially Significant Messages : Consumers are be- coming more socially aware these days. Thus, brands also design packaging with socially significant messages. These can range from different topics like politics, environ- ment, and health. Messages like “save the earth”, “mental health matters”, or “reduce plastics” can make an impact to your customers. You would also improve your brand im- age by letting others know that you support certain caus- es, which, in turn, could help you gain their support. 6. Transparent Packaging : Transparent packaging has been a classic style in retail, especially in food. This type of packaging allows customers to see your products more clearly and it showcases your brand’s high market appeal. Product information such as color, shape, and size are also displayed, usually printed at the back.
MAROTECH INC. www.marotech.com
Manufacturer of Marotape®, Marotape®Plus, Marotape® FPT and MaroString™; hot melt coated tapes and strings used for reinforcement and easy-open features for pack- aging. Marotech Inc. also manufactures state-of-the-art dispensing and tape placement equipments to optimize the productivity of applying hot melt coated tapes in packaging.
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January 10, 2022
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