LUMINARY SPOTLIGHT In Conversation with The World's Most Extraordinary Wedding Professionals

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YOU JOINED THE ATELIER AS DESIGN DIRECTOR AND

CREATIVE DIRECTOR IN 2017. WHAT FIRST DREW YOU TO DESIGNING FOR BRIDAL, AND HOW DO YOU APPROACH THIS DIFFERENTLY FROM SHOE DESIGN? “The process of making clothes is, of course, different from making shoes. Shoes are more complicated as they require molds/lasts and are less fluid than dresses. However, the design principles are the same. I took the same approach when designing shoes to design dresses. If you understand design principles, you can design almost anything and not be confined to only one area. The main thing is to transfer your inspiration which translates your inner thoughts into the designs which culminate into actual products, which in this case, are dresses.”

WHAT DO YOU ENJOY MOST ABOUT YOUR ROLE AT THE ATELIER? “I love being able to apply my shoe designing skills in designing clothes. It was very challenging at first but it has become a natural part of me now. Seeing how my fans react to my dress designs further motivates me to keep designing. THE ATELIER too, has a very capable

and extremely creative team.”

FAV PLACE TO ENJOY DRINKS WITH A VIEW?

“My penthouse at THE STAR RESIDENCE in Kuala Lumpur. It has the view of Kuala Lumpur’s PETRONAS TWIN TOWERS. ”

Professor JIMMY CHOO THE ATELIER CHINA/LONDON

In 2001, renowned designer Professor Jimmy Choo sold his namesake footwear brand—he founded the brand Jimmy Choo in 1986 and shot to fame after being discovered by a Vogue editor. He has continued to create bespoke shoes for private clients under his Chinese name (and new label), Zhou Yang Jie. Professor Choo has been awarded numerous accolades, including the appointment of Officer of the Order of the British Empire (OBE) by Queen Elizabeth II for his contribution to British fashion. Now, he leads as the creative director for THE ATELIER, a couture bridalwear line that debuted at Shanghai Fashion Week 2017 with “The Stars,” collection. THE ATELIER gowns are crafted by his couture team in Kuala Lumpur and Shanghai and feature exquisite hand-embroidery and architectural tailoring. He founded JCA London Fashion Academy which opened its doors in September, 2021, and has been inspiring the next generation of fashion entrepreneurs and innovators ever since. WHAT DESTINATIONS ARE POPULAR FOR YOUR CLIENTS THIS YEAR? “Our brides are usually well travelled and tend to choose international destinations as wedding venues. THE ATELIER wedding gowns will be worn at destinations such as NY, Los Angeles, Panama, Shanghai, Beijing, or on Lake Como and of course Kuala Lumpur just to name a few. Their ceremonies are more often than not, opulent affairs.” ANY WEDDING DRESS TREND PREDICTIONS FOR THE NEXT UPCOMING SEASON? “THE ATELIER gowns indeed make statements of being strong and romantic at the same time. Lighter gowns with unique details and personalization will be in trend.”

theateliercouture.com @theatelierstudioofficial • For the full interview, visit wedluxe.com

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WEDLUXE.COM @WEDLUXE

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