A HISTORY
Sun Oil Co, General Motors, and Roger Penske collaborate to develop CAM2 ® , a superior performance motor oil. Penske Racing started using CAM2® in 1969.
1969 1975
Penske Racing wins Indy 500 running CAM2 ® – first multi-viscosity motor oil to win Indy 500
Mark Donohue sets world closed course speed record at 221.160 MPH at Talladega in Penske’s CAM2 ® Porsche
Sun Marketing developed extensive advertising campaign investing over $20 million in promotion which positioned CAM2 ® as a highly recognized winning brand Mario Andretti wins the 1977 INDY 500 in CAM2 ® McLaren M-24 Rick Mears wins INDY 500 in the CAM2 ® PC-6 CAM2 ® : Drive the Indy Winner! Don “Snake” Prudhomme wins NHRA Funny Car Championship using CAM2 ® Don “Snake” Prudhomme sets NHRA Funny car world record in his CAM2 ® Army Omni. Resets World record in the Pepsi Challenger in 1982. Original 8 motor oils are promoted as DIY motor oil Bobby Unser wins Indy 500 with CAM2 ® CAM2 ® motor oil company was formed (purchased brand from Sunoco). Sunoco continues to market CAM2 ® Racing Gasoline Launch of CAM2 ® chemicals line Product line expands to include motorcycle oil, oil filters, belts CAM2 ® goes international: Beginning of sales into Europe. Product Line expands to include Heavy Duty and 2-Cycle products CAM2 ® promoted at Automechanika, Germany and international sales expand New Britian, PA office and warehouse opened CAM2 ® develops complete line of PCMO cases and associated auto aftermarket parts CAM2 ® brand 20 year exhibitor at AAPEX CAM2 ® enters bulk lubricants market and later becomes largest independent bulk supplier in the US Launches grease line CAM2 ® becomes ILMA marketing member CAM2 ® starts field sales training program for products/services CAM2 ® becomes member of AWDA ®
1977
1979
1980-82 1981
1984 1985
1987 1989 1990 1995 1997 1998
2000
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