Welcome ...to the 2022 edition of AMPLIFY Magazine, written and produced by year one students on the UAL Level 3 CreativeMedia Production, Journalism andDigital Communications course at HSDC, SouthDowns campus. Thismagazine is produced as part of one of our first year projects. Students have beenworking on research and written skills alongwith photographic and page layout techniques. However, this course aims to give learners a range of skills required in content creation. Alongside thiswe have also beenworking on creating podcasts and producing video interviews. Underpinning all the practical elements of this course, studentswill learn about media theory, audiences and the representation of marganalised groups in the popular press. Alongwith how media organisations decidewhat makes stories newsworthy and the dangers of fake news. There is also a large focus on transferable skillswhich are recognised as essential in any communications based industry. Thesewould include the ability to research, write and present information to a given audience, communicating amessage, identifying with a brand, leadership and teamwork skills andworking to professional expectations. This is achieved through providing a safe and fun learning environment with supportive staff that encourage growth and help develop confidence.
Students have chosen a range of topics to include in this issue, and the great part about this course is the flexibility in subject matter that they can explore. We activiely encourage them towrite about topics that are relevant to their interests or career goals. Some studentswant to consider a sport journalismroute, some look at fashion or music journalismand othersmay stick with newswriting. Somemay go into different communications roles entirely. Most of our students go to university at the end of their course and an increasing amount are going down the apprenticeship route, such as social mediamarketing or PR. There aremore details about this course and how to apply, on ourwebsite
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