MADD Coaches Guide

Model 3: Informal

When coaches empower athletes to look out for one another, they strengthen both prevention and belonging. A team where everyone feels connected and supported is not only safer, its stronger, more cohesive, and more resilient. Take Away

Team-Wide Culture of Care • Incorporate “check-in circles” at the start of practice once a week (lasting between 2-5 mins). • Use prompts like “What’s one thing you’re proud of this week?” or “What’s one thing you’re working through?” • Keep the focus on support, not performance. • Praise examples of teammates stepping up for one another.

Sample Code of Excellence Expectations: No alcohol, cannabis, nicotine, or misuse of prescription drugs. Team Unity : No attending parties where substances might be present. Safety: Never ride with an impaired driver. Call a parent, trusted adult, or coach for a safe ride: no questions asked that night. Leadership: Captains model non-use and speak up when peers are at risk. Accountability: Tiered consequences that focus on behavior change (Behavior specific rules tied to playing time will influence decision- making more effectively than punishment, like extra running or drills.) Good Samaritan Clause: No penalties for seeking help or medical attention.

Create a Team Code of Excellence: Instead of using blanket “zero- tolerance” messaging, share language with behavioral clarity and consistency messaging. Create a Team Code of Excellence that everyone signs: athletes, parents, and captains.

Coaches Role: How to Model & Reinforce in a Culture of Care

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Name It: At the start of the season, introduce peer support as a core team value: “We win by having each other’s backs on the field, in class, and in life. No one stands alone on this team.”

Let parents know that accountability is about growth, not punishment. “We focus on teaching responsibility and decision- making, not just enforcing rules. Your support at home helps reinforce that message.” This helps parents understand your approach and builds trust.

Reinforce it: Publicly praise examples of peer leadership (“I saw how Jordan checked in on Sam after that tough drill, that’s real leadership.”). Encourage captains to notice and celebrate this behavior in huddles. Include “Peer Support Champions” as part of end of season awards or recognitions.

Model It: Share personal examples of asking for or offering support. Acknowledge vulnerability as a strength.

MADD Sports | Coaches’ Guide 14

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